To develop vehicle personalization as a way of life for car dealerships.
Insignia's mission is to drive exceptional vehicle personalization sales training, configurator software, continual leadership and process improvement to the automotive industry. These core deliverables will improve the customer experience, increase customer satisfaction, reduce sales staff turnover and maximize profits.
In 2000, Insignia successfully launched the branding effort and online catalog services of Prime Source Auto, a Florida automotive A/C brand sold to installers and parts stores. As the first Auto A/C online catalog, the Prime Source project grabbed the attention of Visteon, Inc.’s Auto A/C division. In 2001, Insignia launched the Visteon online Auto A/C catalog. At the same time, Insignia was developing and marketing ACDelcoPartsOnline.com for ACDelco Distributors. This product served wholesale distributors for more than a decade and in 2004 won “Catalog of the Year” by the National Cataloging Managers Association.
In 2002, General Motors launched its Accessories Distributor and Installers (“ADI”) Network to service GM dealers throughout the US. Insignia developed a wholesale accessories cataloging system that soon became the default cataloging system for virtually all ADIs from 2002 to 2008. In 2005, GM signed a 10-year data agreement with Insignia. All the while, Insignia added services for GM dealers, which evolved into Insignia’s core product.
To complement the catalog and create an engaging experience, Insignia released its first wheel configurator in 2004 and full vehicle configurator in 2005. During this time, Insignia expanded support for both Toyota and Ford dealerships. By 2008, Insignia supported approximately 41 GM ADIs and 1200 GM dealerships. It also diversified its portfolio supporting accessories cataloging in approximately 400 other branded dealerships.
Between 2008 and 2011, Insignia focused on developing the next generation configurator, process automation for scalable deployments, and increasing support to 22 brands. In 2009, Insignia formed a working relationship with Ford Vehicle Personalization Division and continues today to serve Ford Dealers and Distributors.
In late 2010, Insignia finalized an agreement with Kia Motors of America followed by Mobis in 2012 to support Hyundai dealers. Today, Insignia holds Data Service Agreements with both Kia and Hyundai Motors America, and its services are “co-op’ed” by both corporations. For the last two years, Insignia has held a Data Service Agreement and has “co-op” status with Chrysler Group, LLC. Additional key milestones in 2012 included the launch of Insignia’s redesigned configurator technology and on-site training programs.
In 2013, Insignia was issued US Patent No. 8,566,714, which relates to Insignia’s development software and process for building visual assets on vehicles.