Driving Vehicle Personalization 

Satisfy customers. Keep good sales talent. Increase gross profit.
Every deal. Every day.

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What is Vehicle Personalization?

Vehicle Personalization is a showroom process for presenting customization to retail vehicle buyers. By offering customers the opportunity to personalize, dealerships will sell more vehicles and create a better experience.This better experience exceeds the customer’s expectations, which increases the value of the purchase. This then enhances the long-term investment in the vehicle brand, and leads to referrals and repeat customers

Our guaranteed benefits

  • Improve customer satisfaction index (CSI) scores
  • Increase profitability in your new car operations
  • Create new finance and insurance (F&I) opportunities
  • Replace low margins
  • Reduce sales turnover
  • Increase service conversions
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Latest Blog Post

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Our Best Practices

Our knowledge base delivers advice ranging from success stories in dealership-driven vehicle customization to best practices from top achievers. Join now.

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Our System - OnTrack 1.0 NEW!

OnTrack 1.0

OnTrack 1.0 has launched to all Insignia customers. Learn more about this major step forward in vehicle personalization for showrooms. Insignia's system supports communication throughout Variable and Fixed Operations.

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Vehicle Personalization is a complicated business within a dealership. It requires everyone working together. Insignia has developed the curriculum and process to make this happen. Our most successful customers follow our process and use our system to the fullest extent.

We guarantee your success.

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Our Kiosk

Insignia's Vehicle Personalization center is your one-stop spot for better customer engagement. Our high-definition monitors with our easy-to-use system makes the sales process more enjoyable for not only the customer but you as well.

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Our Company

Insignia team members represent the front-line of a rapidly evolving industry.  Ask an Insignian what they love most about working here and you'll likely hear "the people" or "because it feels like family." When you work side-by-side on challenging and exciting projects with a team that's having fun, it's not just a job: it's a rewarding career. Our reputation and customer-first approach attracts the right people, creating a company culture that encourages long-term, fulfilling careers.

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Employees posing at tailgate party