sells more cars - period. Offering customization during the car purchase is a better experience. This better experience exceeds the customer’s expectations, which increases the value of the purchase and thereby enhances the long-term investment in the vehicle brand, leading to referrals and repeat customers.

  • Build a better experience in your showroom
  • Retain good sales professionals with higher wages
  • Create easy first Service turns

Driving vehicle personalization

Insignia is the leader in developing and supporting vehicle personalization systems and processes. No other company has helped more dealers, distributors, and manufacturers sell more accessories in car dealerships than Insignia.




Selling System

Powerful software for presenting a vehicle personalization shopping experience in your showroom. 
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Get the process training for your Vehicle Personalization to address your biggest dealership challenges.
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