Customer experience trumps everything else

by Whitney Williams on Mar 14, 2017 10:00:00 AM

The industry is changing. Gone are the days when an automotive dealership was about moving metal and margins were high. Since the cultural shift of the 1960s, cars changed from being a mode of transportation to an expression of...
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From Good to Great: Process Increases Sales of Subaru Personalization

by Whitney Williams on Mar 1, 2017 5:51:13 PM

There is always room for improvement. That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere. The Sellers team recognized...
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The 3 step formula you've been looking for

by Whitney Williams on Feb 24, 2017 12:53:07 PM

To preload or not to preload? That is the question. Except that isn’t the only question. There are about a dozen others, including what to preload? Should we just order port-installed options? Does the dealership make any money with...
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Personalization cash flow fills service wanted position

by Whitney Williams on Feb 14, 2017 2:20:00 PM

In recent years, the demand for certified technicians has ballooned as the number of quality workers in this field declines.  Experienced technicians are almost certainly guaranteed to find work. The technician knows it, and the...
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NADA 100 - Reflections

by David Stringer on Feb 2, 2017 6:44:25 PM

I don't know about you, but I really like the NADA show timing so close to the beginning of the year. It feels like the right way to start the year running or hustling, with a feeling of urgency. My perception in conversations with...
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Humanizing drivers with personalization

by Whitney Williams on Jan 19, 2017 2:55:42 PM

What if you could offer an elderly driver or the parent of a new driver an extra level of protection when they buy a car from you? Imagine the impact of revealing the driver to the outside world by a simple expression of...
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Everybody's a critic...so take advantage of it.

by Whitney Williams on Jan 4, 2017 11:43:02 AM

The digital age made us all highly opinionated. There’s just something about being behind a computer screen that’s spurred even the most introverted of consumers to share with the world their opinion, feedback, praise, complaints, and...
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What Dealers Can Learn From The Presidential Election

by Whitney Williams on Dec 27, 2016 9:20:01 AM

People love to personalize. We accessorize with things we love, and in the case of a presidential election, sometimes, even with things we hate. Where else, apart from politics, can you find people customizing t-shirts, stickers,...
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Seasonal Accessory Programs That Sparkle

by Whitney Williams on Dec 12, 2016 9:24:49 AM

Dealers in the Vehicle Personalization game keep a fully-loaded electronic accessory catalogue year round. A profitable store showcases custom packages, standard OE, aftermarket selections, and a variety of accessory options to meet...
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The Importance Of Upper Level Management Buy In

by Whitney Williams on Nov 22, 2016 2:06:18 PM

Becoming a successful salesperson requires thorough training. While many pursue a sales career to complement natural people skills, even the best sales person requires training specific to the dealership’s process. Think about your...