Personalization cash flow fills service wanted position

by Whitney Williams on Feb 14, 2017 2:20:00 PM

In recent years, the demand for certified technicians has ballooned as the number of quality workers in this field declines.  Experienced technicians are almost certainly guaranteed to find work. The technician knows it, and the...

NADA 100 - Reflections

by David Stringer on Feb 2, 2017 6:44:25 PM

I don't know about you, but I really like the NADA show timing so close to the beginning of the year. It feels like the right way to start the year running or hustling, with a feeling of urgency. My perception in conversations with...

Humanizing drivers with personalization

by Whitney Williams on Jan 19, 2017 2:55:42 PM

What if you could offer an elderly driver or the parent of a new driver an extra level of protection when they buy a car from you? Imagine the impact of revealing the driver to the outside world by a simple expression of...

Everybody's a critic...so take advantage of it.

by Whitney Williams on Jan 4, 2017 11:43:02 AM

The digital age made us all highly opinionated. There’s just something about being behind a computer screen that’s spurred even the most introverted of consumers to share with the world their opinion, feedback, praise, complaints, and...

What Dealers Can Learn From The Presidential Election

by Whitney Williams on Dec 27, 2016 9:20:01 AM

People love to personalize. We accessorize with things we love, and in the case of a presidential election, sometimes, even with things we hate. Where else, apart from politics, can you find people customizing t-shirts, stickers,...

Seasonal Accessory Programs That Sparkle

by Whitney Williams on Dec 12, 2016 9:24:49 AM

Dealers in the Vehicle Personalization game keep a fully-loaded electronic accessory catalogue year round. A profitable store showcases custom packages, standard OE, aftermarket selections, and a variety of accessory options to meet...

The Importance Of Upper Level Management Buy In

by Whitney Williams on Nov 22, 2016 2:06:18 PM

Becoming a successful salesperson requires thorough training. While many pursue a sales career to complement natural people skills, even the best sales person requires training specific to the dealership’s process. Think about your...

Receptionist Turned Accessory Manager Fastracks Subaru Dealership

by Whitney Williams on Nov 18, 2016 3:46:07 PM

Receptionist promoted to accessory manager. Thirty dollars in increased per new vehicle retail. Fourth out of ten dealers in a Subaru accessory challenge. Increased sales in Subaru’s Care Connect program. These are just the highlights...

#SEMA16 Reflections - Up&Up!

by David Stringer on Nov 8, 2016 3:32:13 PM

Much like Vegas itself, the SEMA Show represents an amazing display of human endeavor and once again the folks of the Speciality Equipment Market Association (staff and management) executed another amazing show #SEMA16. Well done!

SEMA's Golden Anniversary

by Whitney Williams on Nov 3, 2016 1:54:41 PM

It’s the most wonderful time of the year for every aftermarket automotive guru. As SEMA celebrates its golden anniversary,  industry professionals from all over the world flock to Las Vegas. SEMA boasts of the latest, the greatest,...