Sonic dealership continues high-volume pace using accessories strategy

by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two...

Start at the trade and relax

by Whitney Williams on May 11, 2017 9:00:00 AM

What if Vehicle Personalization became the foundation of the sales process, rather than something tacked on to the end of a lengthy negotiation? That’s exactly what Insignia’s upper- Midwest expert, Kurt Daugherty, is suggesting. The...

"Be our guest...not our hostage"

by Whitney Williams on May 2, 2017 10:59:07 AM

Step into the dealership showroom at Luther Brookdale Toyota, and you’ll be swept away with hospitality. Every car buyer will meet one of two personable, professional delivery coordinators. The delivery coordinator will get to know...

The "Experts" of Vehicle Personalization

by Whitney Williams on Apr 25, 2017 10:42:00 AM

Just a few short years ago, Insignia Group was a team of fewer than twenty, with a field sales staff of four. Though our customer base was peppered across the nation, the pairing of our in-house customer service team and outside field...

Personalization justifies new building and keeps expanding

by Whitney Williams on Apr 11, 2017 2:03:00 PM

Rudy Luther Toyota is building, in every sense of the word. With well over a million dollars in accessory sales last year, its personalization profit center helped justify the expansion of an new service building, which has further...

Accessories goes "In-House" - "We aren't turning them over to anyone else."

by Whitney Williams on Mar 30, 2017 3:44:22 PM

“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive. As we delivered our first several 2016 Insignia Challenge...

Never fear, the Millennials are (finally) here...

by Whitney Williams on Mar 28, 2017 2:25:00 PM

Automotive industry professionals all over the country can finally breathe a sigh of relief. The myth has been debunked--millennials’ supposed disdain for cars isn’t shutting down the industry as we know it.

Customer experience trumps everything else

by Whitney Williams on Mar 14, 2017 10:00:00 AM

The industry is changing. Gone are the days when an automotive dealership was about moving metal and margins were high. Since the cultural shift of the 1960s, cars changed from being a mode of transportation to an expression of...

From Good to Great: Process Increases Sales of Subaru Personalization

by Whitney Williams on Mar 1, 2017 5:51:13 PM

There is always room for improvement. That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere. The Sellers team recognized...

The 3 step formula you've been looking for

by Whitney Williams on Feb 24, 2017 12:53:07 PM

To preload or not to preload? That is the question. Except that isn’t the only question. There are about a dozen others, including what to preload? Should we just order port-installed options? Does the dealership make any money with...