Meet Your Configurator Crew

by Whitney Williams on Dec 11, 2018 11:45:00 AM

It’s hard to imagine it now, but there were once dim days in the world of configurable assets. Dedicated salesmen and women persevered, selling accessories at the point of sale with little more than a digital catalog at their...

3 ways to personalize your personalization catalogue

by Whitney Williams on Dec 6, 2018 11:45:00 AM

Our “have it your way” society is hungry for more monogram stickers, a broader array of window tint options, engines that purr in another language, and decoupage. Dealer principals all over America are behind closed doors pouring over...

One simple step to fattening your budget for gross profit in 2019

by Whitney Williams on Nov 21, 2018 10:00:00 AM

As the fiscal year begins to wrap up, dealer management is looking forward to a new year, new budget strategy, and shiny new numbers all in black. There’s not a dealer from here to Malaysia (beyond Malaysia, who knows) that’s not...

Using Content To Acquire Customers Online

by Jason Lancaster on Nov 15, 2018 11:00:00 AM

When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer...

4 Ways to profit from personalization

by Whitney Williams on Nov 5, 2018 1:00:00 PM

Accessorizing at the point of sale taps into a multi-billion dollar industry. Individualism is growing like kudzu and there’s no place for a well-meaning base model to hide. In our “have it your way” society, there are over 30 shades...

Best Practice: Eliminating Paper We-Owe

by Whitney Williams on Oct 22, 2018 11:30:00 AM

The we-owe document is a staple of the automotive world. This invaluable document originated out of a need to protect both dealer and customer, but stacks of paper documents leave both parties wanting. Documentation is the key to...

Jaguar Land Rover Nashville Retailer Encourages Self Expression

by Whitney Williams on Oct 10, 2018 11:30:00 AM

Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks....

Selling Auto Accessories Online For Fun And Profit: A How To

by Jason Lancaster on Sep 26, 2018 1:35:00 PM

Thinking about selling auto parts online for the first time? Online parts sales are growing steadily year over year, and this growth is expected to continue for several years. Consumers are more accustomed to buying parts and...

Behind your configurator is a Renaissance man

by Whitney Williams on Sep 6, 2018 1:02:40 PM

It was the 1970s in a suburban neighborhood in Shelby, North Carolina. Preschool paleontologist hopeful, James Brooks, was pouring over his newest dinosaur book from the local library when his highly detailed young mind zeroed in on...

5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

by Whitney Williams on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who...