Vehicle personalization goes steady with eCommerce

by Whitney Williams on Sep 12, 2017 2:34:13 PM

Insignia is passionate about vehicle personalization. We believe in offering personalization in the showroom at the point of sale, when your customer is excited about their new purchase and eager to make it their own. We also believe...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

Top 3 Things Your Millennial Customers Want

by Whitney Williams on Aug 17, 2017 12:00:00 PM

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century” [AutoTrader] In 2013, AutoTrader conducted an extensive study of the millennials buying motives...

Ken Garff Chrysler Dodge Jeep Ram Receives 2016 Challenge Coins

by Whitney Williams on Aug 10, 2017 2:05:35 PM

Watch Insignia’s David Stringer present Insignia Challenge Coins to Jonathan Murray and Jessica Thompson of Ken Garff Chrysler Dodge Jeep Ram.

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded. The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to...

Toyota of Portland: Vehicle Personalization Gives New Hire Chance to Succeed

by Whitney Williams on Jul 27, 2017 3:00:00 PM

If you thought middle school gym class was nerve wracking, how about your first day in car sales? Being the fresh face on the sales floor can be intense. There’s a lot to be learned and plenty of competition. While healthy dealerships...

Educators in your showroom

by Whitney Williams on Jul 20, 2017 12:05:07 PM

Successful dealerships do not sell vehicle personalization. No, dealers with millions in added front-end gross are not made up of smooth-talking accessory managers. High volume personalization profit centers aren't giving anything...

Five accessories that will set off fireworks for the 4th

by Whitney Williams on Jun 27, 2017 10:03:54 AM

The Fourth of July brings its own unique set of challenges and opportunities to the dealership world. Though hitting sales goals isn’t typically targeted for the first week of the month, the upcoming July holiday is known for big...

Remarkable insight at the Mark Miller Toyota pep rally

by Whitney Williams on Jun 22, 2017 2:02:53 PM

“This is absolutely a team effort,” says General Manager Bill Niemann, surrounded by his showroom staff and accessories team Mark Miller Toyota of Salt Lake City, Utah, reached a milestone in 2016. For the first time in the duration...

Tufankjian Toyota: Loyalty Builds a Lasting Foundation

by Whitney Williams on Jun 15, 2017 2:00:00 PM

We have all seen the empires built in a day: pop-up fads bringing mega success that are here today and gone tomorrow. The lure of getting rich quick can lead organization’s astray from taking the proper steps, like adequate...