You Can Crush Your End of Year Objectives in 2020

Posted by Whitney Williams on Oct 22, 2020 2:00:00 PM

It’s probably tempting to think end-of-year sales objectives are out the window at this point. After all, 2020 has thrown us for loops and there’s still a quarter left. Overcoming is our theme, and it’s not over till it’s over!

How can Insignia help you finish strong this late in the game? The answer is still accessories.

The OE brands that Insignia supports showed an average increase in order value of over 18% in 2020 compared to 2019!

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Accessories are alive and well and able to boost your bottom line. This ball is entirely in your court. Some things are timeless. A custom crazy society is one of those things.

Don’t just take our word for it. Offering Vehicle Personalization at the point-of-sale proves itself successful time and time again. Regardless of brand, dealer size or location, accessories always add profit. Andrew Barlow, Regional Customer Service Manager for Jaguar Land Rover, advocates for the point-of-sale method with his team.

“The Insignia tool is one of the most effective tools on the market to sell accessories,” Barlow said.

Barlow recognizes you can’t just slap accessories into the conversation and see what sticks. You need a method and a tool. Now is a perfect time to implement a process to keep accessory sales in house. Why wait until 2021? If this year has taught us anything, it’s that we don’t know what the future holds. We have months left until close-out and there is no time like the present.

Maybe you are realistically looking at adjusting your year-end goals after setbacks. There’s nothing we can do about the past. It’s too early to give up on your objectives. You can still reach your goals. Accessories are still a multi-billion dollar industry, and the profit is yours for the taking. Auto accessory sales overall accounted for $46.2 billion in 2019. Despite the pandemic, SEMA market reports estimate $40.6 billion in sales for 2020.

Do you have a plan to sell accessories at the point-of-sale in your store or online? What’s holding you back from reaching your year-end goals?

Topics: Dealership Vehicle Personalization accessories success tips profit