Smart Motors: Myth-buster and Master of Vehicle Personalization

by Insignia Group on Mar 24, 2016 12:00:00 PM

All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars."...

Toyota Carlsbad did it again!

by Whitney Williams on Mar 1, 2016 12:29:00 PM

It’s one thing to come out of the gate with a fresh idea and sell a million dollars in accessories in your show room. A million dollars is nothing to scoff at! No one would argue that’s a commendable achievement in the automotive...

Toyota, I invite you to go ahead with your bad self

by Insignia Group on Feb 5, 2016 6:02:41 PM

Oh yes they know what they're doing! Strategic. Smooth operator. Toyota, you've done it again. 

Car owners maintain resale value buying these six accessories

by Insignia Group on Oct 27, 2015 2:03:09 PM

A recent article in Auto Remarketing listed the top 15 vehicles that owners keep for 10 years. It touted the statistical analysis of over 395,000 used vehicles that were sold by their original owner during the first six months of this...

Light trucks carry load of potential for accessories

by Insignia Group on Aug 10, 2015 7:30:00 AM

Short of projection, but ahead of 2014 numbers, light-vehicle sales continue to rise. Carmakers Fiat Chrysler, Honda, Nissan and Toyota lead the way. According to a report from AutoNews.com, sales climbed 3.9% in June 2014. This trend...

What's the impact of a lease customer surge?

by Insignia Group on Jul 20, 2015 12:00:00 PM

Dealerships lease new vehicles at a greater pace than ever. It's a trend no one from finance to insurance to accessories can afford to ignore. Global information services company Experian revealed a record 31.46% new-car transactions...

How to harness millennial spending power?

by Insignia Group on Jun 29, 2015 12:00:00 PM

So how different are Millenial consumers spending habits when compared to the Boomer or Silent generation? Research says Millennials aren’t spending as much as their grandparents. It’s getting close, though.

2 Giant dealer groups influence car buying process

by Insignia Group on Jun 25, 2015 12:00:00 PM

Buying a 2015 model is a much different ballgame than it was in 1995. Or even in 2005. Strides in commerce in general push retail sales to a quicker, simpler, user-friendly experience. That stands in contrast to the customary model...

Top vehicle safety features consumers want

by Insignia Group on Jun 9, 2015 11:00:00 AM

Convenience and entertainment are fine in a new vehicle. Consumers want safety technology most, though, according to a J.D. Power study. J.D. Power is a marketing information services firm. Its inaugural U.S. Tech Choice Study...

Connected cars: what you should know

by Insignia Group on May 11, 2015 8:30:00 AM

Dolby surround sound isn’t the only must-have accessory in your new car. New autos often feature onboard Wi-Fi. It’s like your home Internet network. It can connect devices inside and outside your vehicle. This connectivity can do...