Blog

Sell What You Can See; Don't See What You Can Sell

Posted by Whitney Williams on Jul 21, 2016 8:33:55 AM

Recent articles in The Automotive News (AN) address an age-old topic no dealer principal can ignore--lot rot, or, the costly practice of maintaining a large inventory in hopes of grabbing a buyer’s attention. Mega corporations such as GM and BMW have tried to transition buyers to the build-to-order model, without success.

AN news writer Larry Vellequette identifies the “legendary impatience of American car buyers”

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Topics: Increase Profits, Vehicle Personalization

3 Reasons Why You Should Be Offering Window Tint

Posted by Whitney Williams on Jul 7, 2016 9:51:24 AM

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Topics: accessories

Personalization is the new green

Posted by Whitney Williams on Jun 30, 2016 11:45:18 AM

Going green - or making more environmentally friendly decisions, such as to reduce, reuse and recycle - is a topic that is becoming increasingly popular, and with good reason.  Harris Poll online found that about ninety percent of Americans are recycling. Fifty-three percent of people surveyed have made efforts to go green in their own lives. In an attempt to reduce the automotive industry’s footprint on the environment and to further cater to your customer, dealers can take action to support consumers’ efforts to protect the earth’s resources.

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Glitter and Lightsabers: The Missed Market

Posted by Whitney Williams on Jun 23, 2016 4:45:00 PM
Buying a car. Most likely, the second biggest purchase you’ll make in life. To better understand that statement, think about the first biggest purchase. Consumers that are buying a home spend months, if not years of their time researching and searching for the perfect fit for their life and family. Incredible amounts of money are spent on homes in America. Countless television series is dedicated to home buying, improvement, restoration, and the like. Home furnishing stores are everywhere, making it possible for every room to express an individual’s unique style. Is a car buyer all that different?
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Topics: Customer Retention, Customer Success, Vehicle Personalization, accessories

Diary of a Dragon Slayer: The real world of Vehicle Personalization

Posted by Tanja Krouse on Jun 9, 2016 9:53:33 AM

How many of you are dragon slayers?  No, I don’t mean fire-breathing, over-sized-lizard-with-large-talons-and-wings slayers. I’m talking about the legendary, eleven mile, exhilarating, heart-pounding, magnificent stretch of asphalt you may know as the Tail of the Dragon.


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Topics: Subaru, Vehicle Personalization

How the human touch supplements tech in dealerships

Posted by Insignia Group on Mar 9, 2016 12:00:00 PM

Automotive innovation often charges ahead into advanced technology. The car sales game seems stuck in first gear in comparison.

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Topics: Customer Retention

Toyota, I invite you to go ahead with your bad self

Posted by Insignia Group on Feb 5, 2016 6:02:41 PM

Oh yes, they know what they're doing! Strategic. Smooth operator. Toyota, you've done it again. 

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Topics: Accessory News

Mustang: Vehicle Personalization's Mama

Posted by Whitney Williams on Jan 8, 2016 12:16:56 PM

The original. The 60’s coined the phrase “Do your own thing”, and the 1964 debut of the Ford Mustang made personalization an American legend. If Mustang hype lives on 52 years later (and Mustang hype does live on), imagine the ripple effect that personalization has had on the competition. We know Mustang and Camaro have been competing for years, but aren’t all OE’s in competition to produce the top selling vehicle?

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Topics: Word Tracks, Increase Profits

How Accessories Help Develop Emotional Attachment

Posted by Insignia Group on Dec 2, 2015 7:30:00 AM

Rena hates her new car.

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Topics: Presentation Tools

Sema 2015-King of the accessory and performance parts event

Posted by Insignia Group on Nov 24, 2015 12:48:50 PM

In some respects, it’s a shame that the SEMA (Specialty Equipment Marketing Association) annual Show is a “trade only” event each year. There are literally thousands of car geeks and gearheads that would die to attend the largest car/accessory/performance parts/hotrod/truck/off-road /auto racing/motorcycle/ education /media /party event/how the heck did you ever build that/happening in the world. It is truly an Automobilia-Techno-Maxima event that every auto lover should be able to experience.

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Topics: SEMA