Using Content To Acquire Customers Online

by Jason Lancaster on Nov 15, 2018 11:00:00 AM

When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer...

Behind your configurator is a Renaissance man

by Whitney Williams on Sep 6, 2018 1:02:40 PM

It was the 1970s in a suburban neighborhood in Shelby, North Carolina. Preschool paleontologist hopeful, James Brooks, was pouring over his newest dinosaur book from the local library when his highly detailed young mind zeroed in on...

The social media beast is hungry

by Whitney Williams on May 10, 2018 11:00:00 AM

Just a few years ago, you could resist the social media temptress. No, it wasn’t popular, but you could pull it off. Swim upstream a bit. Dabble, but resist diving right in. No more. The social media beast is hungry and it eats a full...

#DiplomatChallenge - LLumar

by David Stringer on May 4, 2018 11:00:00 AM

The team at Insignia lives for selling accessories - it's in our veins. From our VPEs sharing their years of experience, to our best practices giving dealers the latest industry tips, to our blog showcasing successful dealerships, we...

3 Rules to jump start your accessory sales

by Trey Bodwin on Mar 16, 2018 2:00:00 PM

Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start.  We’ve got good news--there’s one simple technique that will tackle...

Why your showroom needs Rudolph's nose

by Whitney Williams on Dec 7, 2017 1:00:00 PM

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights...

3 spooky myths that keep dealers out of the accessory game

by Whitney Williams on Oct 31, 2017 1:30:00 PM

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...

Vehicle personalization goes steady with eCommerce

by Whitney Williams on Sep 12, 2017 2:34:13 PM

Insignia is passionate about vehicle personalization. We believe in offering personalization in the showroom at the point of sale, when your customer is excited about their new purchase and eager to make it their own. We also believe...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded. The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to...