Vehicle personalization goes steady with eCommerce

by Whitney Williams on Sep 12, 2017 2:34:13 PM

Insignia is passionate about vehicle personalization. We believe in offering personalization in the showroom at the point of sale, when your customer is excited about their new purchase and eager to make it their own. We also believe...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded. The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to...

There's no one-size-fits all, but you can start here

by Whitney Williams on Jun 2, 2017 1:30:00 PM

Any dealership can slap together an accessory program, hand out a brochure, and dangle a carrot in front of their sale staff. More than likely, you can sell a few things with this approach. There’s no doubt, after all, that people are...

Sonic dealership continues high-volume pace using accessories strategy

by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two...

Using Pinterest to sell automotive accessories

by Insignia Group on Jun 17, 2014 8:30:00 AM

Pinterest represents a great way to share photographs and collections of interesting objects online. Bookmarked pins and collections can be assembled through the social network, which can also be used as an app on iPads and iPhones....

How to find and grow parts and accessories customers online: part 3

by Insignia Group on Dec 17, 2013 8:30:00 AM

In the first two posts of our three part series, we discussed best practices around SEO and PPC Advertising.  In today's final installment, we'll take a look at email marketing and social media.

Finding and increasing auto accessories customers online: part 2

by Insignia Group on Nov 11, 2013 8:30:00 AM

In my last post, I discussed the benefits of SEO. Today, I want to take a closer look at Pay-Per-Click, (PPC) advertising. The key lesson here is that PPC advertising can be profitable…but it’s not simple.  Here are some tips that...

Finding and increasing auto accessories customers online: part 1

by Insignia Group on Oct 23, 2013 9:00:00 AM

There are two ways to scale your online auto accessories business: reaching new customers, and retaining old ones. Find the sweet spot between these strategies, and you'll create a positive feedback loop that puts you on a continuous...

How to sell parts and accessories on Facebook

by Insignia Group on Jun 18, 2013 8:22:00 AM

Selling automotive parts and accessories on Facebook is a lot easier than you may think. There are several tools and resources that can allow you to transform your company Facebook page into an online selling machine. Here are a...