3 Rules to jump start your accessory sales

by Trey Bodwin on Mar 16, 2018 2:00:00 PM

Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start.  We’ve got good news--there’s one simple technique that will tackle...

Why your showroom needs Rudolph's nose

by Whitney Williams on Dec 7, 2017 1:00:00 PM

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights...

3 spooky myths that keep dealers out of the accessory game

by Whitney Williams on Oct 31, 2017 1:30:00 PM

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...

Vehicle personalization goes steady with eCommerce

by Whitney Williams on Sep 12, 2017 2:34:13 PM

Insignia is passionate about vehicle personalization. We believe in offering personalization in the showroom at the point of sale, when your customer is excited about their new purchase and eager to make it their own. We also believe...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded. The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to...

There's no one-size-fits all, but you can start here

by Whitney Williams on Jun 2, 2017 1:30:00 PM

Any dealership can slap together an accessory program, hand out a brochure, and dangle a carrot in front of their sale staff. More than likely, you can sell a few things with this approach. There’s no doubt, after all, that people are...

Sonic dealership continues high-volume pace using accessories strategy

by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two...

Using Pinterest to sell automotive accessories

by Insignia Group on Jun 17, 2014 8:30:00 AM

Pinterest represents a great way to share photographs and collections of interesting objects online. Bookmarked pins and collections can be assembled through the social network, which can also be used as an app on iPads and iPhones....

How to find and grow parts and accessories customers online: part 3

by Insignia Group on Dec 17, 2013 8:30:00 AM

In the first two posts of our three part series, we discussed best practices around SEO and PPC Advertising.  In today's final installment, we'll take a look at email marketing and social media.