Newark Toyota World: Salesmen pockets extra $10k by personalizing the process

by Whitney Williams on Apr 24, 2018 1:00:00 PM

Images from www.newarktoyotaworld.com In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills...

Your dealerships success depends on this 2018 new hire

by Whitney Williams on Jan 4, 2018 2:31:04 PM

Vehicle personalization enthusiasts from every corner of the world went to bed on December 31st dreaming about accessorizing their flying car. As we ring in a new year, we can’t help but wonder when George and Jane Jetson’s idealistic...

3 spooky myths that keep dealers out of the accessory game

by Whitney Williams on Oct 31, 2017 1:30:00 PM

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...

Train insane or remain the same

by Whitney Williams on Oct 19, 2017 12:00:00 PM

Imagine walking to the back of your lot and discovering a new vehicle from your inventory, literally picked up and put IN the dumpster. You stare in amazement trying to figure out how one of the most expensive cars on your lot is...

Lot Rot? Accessories are the Cure

by Whitney Williams on Oct 5, 2017 12:36:07 PM

If you ask a General Sales Manager what their biggest fear is, you won’t hear clowns or spiders. No, a GSM’s biggest fear: lot rot. Dealerships of every size and brand know the tension of moving metal in a timely manner...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

Everybody's a critic...so take advantage of it.

by Whitney Williams on Jan 4, 2017 11:43:02 AM

The digital age made us all highly opinionated. There’s just something about being behind a computer screen that’s spurred even the most introverted of consumers to share with the world their opinion, feedback, praise, complaints, and...

Glitter and Lightsabers: The missed market

by Whitney Williams on Jun 23, 2016 4:45:00 PM

Buying a car. Most likely, the second biggest purchase you’ll make in life. To better understand that statement, think about the first biggest purchase. Consumers that are buying a home spend months, if not years of their time...

How the human touch supplements tech in dealerships

by Insignia Group on Mar 9, 2016 12:00:00 PM

Automotive innovation often charges ahead into advanced technology. The car sales game seems stuck in first gear in comparison.

Millenials want Netflix, good coffee, and patio seating

by Whitney Williams on Jan 28, 2016 12:00:00 PM

 The Driving Sales whitepaper series shows research that consumers, particularly millennials, want a better car buying experience. Is there anyone who likes spending the better part of their day at a dealership? Sales pitches, test...