Images from www.newarktoyotaworld.com In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills...
Vehicle personalization enthusiasts from every corner of the world went to bed on December 31st dreaming about accessorizing their flying car. As we ring in a new year, we can’t help but wonder when George and Jane Jetson’s idealistic...
Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear. They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...
Imagine walking to the back of your lot and discovering a new vehicle from your inventory, literally picked up and put IN the dumpster. You stare in amazement trying to figure out how one of the most expensive cars on your lot is...
If you ask a General Sales Manager what their biggest fear is, you won’t hear clowns or spiders. No, a GSM’s biggest fear: lot rot. Dealerships of every size and brand know the tension of moving metal in a timely manner...
No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....
The digital age made us all highly opinionated. There’s just something about being behind a computer screen that’s spurred even the most introverted of consumers to share with the world their opinion, feedback, praise, complaints, and...
Buying a car. Most likely, the second biggest purchase you’ll make in life. To better understand that statement, think about the first biggest purchase. Consumers that are buying a home spend months, if not years of their time...
Automotive innovation often charges ahead into advanced technology. The car sales game seems stuck in first gear in comparison.
The Driving Sales whitepaper series shows research that consumers, particularly millennials, want a better car buying experience. Is there anyone who likes spending the better part of their day at a dealership? Sales pitches, test...
