Blog

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

Posted by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded.

The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to introduce OnTrack to our Toyota dealers who number close to 20% of TMS stores. This is our first step towards a complete revamping the system to more closely align with your showroom process.

You read that right--when our customers give us feedback on what isn’t working in real-life accessory presentations, what would make vehicle personalization sales that much better, and what this system looks like in a perfect world, we listen.

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Topics: Accessories System, Presentation Tools, Accessory News, Increase Profits, Marketing, Toyota, accessories, Showroom, sales, Millenials

Educators in your showroom

Posted by Whitney Williams on Jul 20, 2017 12:05:07 PM

Successful dealerships do not sell vehicle personalization.

No, dealers with millions in added front-end gross are not made up of smooth-talking accessory managers. High volume personalization profit centers aren't giving anything away, using gimmick advertising, or bulldozing weary car buyers. Dealerships climbing the ladder in the accessory business are simply educating every customer on the options available to enhance, protect, and prolong their vehicle, all with an affordable monthly payment.

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Topics: Accessories System, Presentation Tools, Increase Profits, Process Training, Dealership, Vehicle Personalization, staff, sales, Educate

How Accessories Help Develop Emotional Attachment

Posted by Insignia Group on Dec 2, 2015 7:30:00 AM

Rena hates her new car.

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Topics: Presentation Tools

How to harness millennial spending power?

Posted by Insignia Group on Jun 29, 2015 12:00:00 PM

So how different are Millenial consumers spending habits when compared to the Boomer or Silent generation? Research says Millennials aren’t spending as much as their grandparents. It’s getting close, though.

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Topics: Customer Retention, Presentation Tools, Accessory News

4 tips to boost your vehicle sales close ratio

Posted by Insignia Group on Dec 19, 2014 8:00:00 AM

Everyone remembers the famous line from the movie Boiler Room, “Always be closing”. Sounds good in theory, but is it practical? As a dealership you have to be creative, but use practical knowledge to improve your closing ratio. Here are four tips to help. All are creative but easy to apply to your operations.

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Topics: Presentation Tools, Improve CSI, Reducing Turnover

10 hot car accessories for personalization generation

Posted by Insignia Group on Nov 20, 2014 10:40:00 AM

Young people are excited about accessories and car brands are taking note. Hyundai Motor America announced they would be rolling out about 30 accessories on their models, starting with the Veloster. Usually each model only has about 12 to 15 accessories.

Cars like the Veloster, and the Hyundai Elantra coupe, have strong appeal to the younger generation who are intrigued with personalization.  Hyundai offers Veloster body graphics, interior lighting kits, bigger stereos and more.

Take note from Hyundai and make sure you have a nice line up of OEM accessories that appeal to the younger generation.  Here are ten car accessories that are popular among the younger generation.

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Topics: Presentation Tools, Improve CSI

My $20,000 showroom Kiosk doesn’t ask the question

Posted by Insignia Group on Oct 21, 2014 9:00:00 AM

In order to promote products and services in the dealership, many dealers invest heavily in elaborate displays like a kiosk.  In theory, it's cool. It probably even looks good sitting in your showroom--but as a stand-alone display, it lacks the valuable influence of a trained sales person.

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Topics: Accessories System, Presentation Tools, Increase Profits, Process Training

Accessory sales word track example to appeal to manual drivers

Posted by Insignia Group on Aug 19, 2014 10:00:00 AM

As another way to show our commitment to help you make more by selling accessories, Insignia Group provides easy to use word track examples. The use of these word tracks can help you verbally transition from the sale of the vehicle to selling accessories. Getting to know your customer during the car buying experience will help you understand their lifestyle, making it easier to determine what accessories are the best fit. 

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Topics: Sales Best Practices, Word Tracks, Presentation Tools

Best practices: word tracks for hotsellers

Posted by Insignia Group on Aug 5, 2014 8:30:00 AM

Featured Automotive Accessory: Window Tint

As another way to show our commitment to help you increase profit through accessoery sales, Insignia Group provides easy to use word track examples. Some of our customers have experienced as much as 90% penetration using this method. Word tracks can help you verbally transition from the car sell to selling accessories

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Topics: Sales Best Practices, Word Tracks, Presentation Tools, Increase Profits

Word track example: value in personalizing at the dealership

Posted by Insignia Group on Jul 21, 2014 9:00:00 AM

DVDs in the family minivan almost seem like a must have these days, particularly for families with young children. How do you convince customers to get their DVD players installed at the dealership, rather than purchasing on eBay? Here is a word track to point out the benefits of headrest DVD systems installed at the dealership.

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Topics: Word Tracks, Presentation Tools, Process Training