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Perhaps no single innovation has affected American culture more than the fast food concept. Not only are fast food restaurants present in every state, and virtually every city in the country, (both large and small), the fast food model of quick and convenient has become ingrained in the American psyche.

Dealership sales people are some of the most creative people with the best relationship building skills. They convince people they just met to part with thousands of their hard earned dollars in exchange for transportation. A vehicle is the second most expensive thing most people will buy. Why do some dealers trust that their sales staff can sell a person a car, but don't believe they can show their customer the benefit of personalization to fit their lifestyle?

Selling automotive parts and accessories on Facebook is a lot easier than you may think.

There are several tools and resources that can allow you to transform your company's Facebook page into an online selling machine. Here are a couple of resources that you’ll want to consider.

If you are in a dealership that has an accessories profit center, you already understand the revenue potential. Consumers are constantly looking for ways to personalize everything from electronics like iPads to automobiles. As a result, aftermarket is a billion dollar industry that continues to grow.
New products are popping up everywhere. It’s exciting for the dealership because it means more revenue opportunities. It can also be overwhelming to know how to present them. Here are the 5 most popular aftermarket accessories and word tracks to help you sell!

Did you know that Insignia’s technology used to sell accessories in dealerships works on iPad and tablet technologies? As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories sales tools on multiple platforms.

Insignia understands current technology as well as how dealerships sell automotive accessories. Through the iPad and tablet, your sales team is provided with the management of automotive accessories sales allowing them to sell accessories online without sitting down at a desktop computer. Check out this quick video to see how Insignia's technology provides easy automotive accessories sales on the iPad!

Apple stores are one of the most successful retail stores in the world. According to The Mac Observer, one of their largest growing product segments is accessories. iPad owners average spending $150+ on accessories. Technology experts believe that if others want to compete, they'll have to partner with an accessories maker.

With the election season at our door steps it’s on everybody’s mind. And, you can’t help but wonder when you see or talk to someone, “Who are you voting for?” We make our own assumptions based on a variety of factors. But, have you ever thought to look at that person’s car? Bumper stickers are one of the most popular election merchandises. I know what you are thinking. What does that have to do with accessories?

When your customer purchases a vehicle from you, they don’t go to the gas station; you’ve already filled it up. They don’t drive to the car wash; you’ve prepped it. They go down the street from you and go shopping for all the cool stuff to dress her up and to make her their own.

“The will to win is worthless if you do not have the will to prepare.” - Thane Yost

Imagine walking into a department store and there were no clothes on any of the mannequins. The perfume clerk has no samples. The video game department has not one game set up for kids to interact with. The only thing you see are salespeople walking around empty-handed asking, “Can I help you?” It’s absurd, right? People want what they see.  So it’s up to you to show them what you want them to buy. The same thing applies to your dealership. When a prospect walks into your dealership make sure you are prepared with plenty to show and interact with. This gets them excited about purchasing from you. Here are three things a good sales consultant should be armed with to draw their customers in and keep them engaged in the buying process.

Pre-loaded vehicles:

With every cul-de-sac lit up like Rockefeller Center, millions of sales papers advertising $3 dollar flat screen TVs at Wal-Mart (slight exaggeration), and ginormous inflatable snowmen in every mall parking lot, consumers are distracted.

Ever wonder why they spend so much energy creating those elaborate holiday window displays every year? It’s because it grabs the consumer’s attention, draws them into the store, and leads them to purchase merchandise. With a well pre-loaded vehicle, you can do the same thing. Here are ten tips for creating an eye catching vehicle worthy of a show.

1. Wheel Kits: A nice set of wheels on any car will grab attention. But, this is particularly important for prospects interested in purchasing trucks like the Toyota Tacoma, Chevy Silverado , and Ford F-150.