Word track example: value in personalizing at the dealership

Posted by Insignia Group on Jul 21, 2014 9:00:00 AM

DVDs in the family minivan almost seem like a must have these days, particularly for families with young children. How do you convince customers to get their DVD players installed at the dealership, rather than purchasing on eBay? Here is a word track to point out the benefits of headrest DVD systems installed at the dealership.

Featured Automotive Accessory: Headrest DVD System

 “Does your family plan on taking any vacations in your new car this summer? Check out our DVD player options. They are affordable and come with a warranty. Because you are having them installed at the dealership, you don’t have to worry about the alteration voiding your vehicle factory warranty. Would you prefer an overhead or headrest installed DVD system?”headrest dvd player

As another way to show our commitment to help you make more by selling accessories Insignia Group provides easy to use word track examples. Some of our dealerships customers have experienced as much as 90% penetration using this method. Word tracks can help you verbally transition from the car sell to selling accessories.


Retain Customers

Topics: Word Tracks, Presentation Tools, Process Training