Top 3 Things Your Millennial Customers Want

by Whitney Williams on Aug 17, 2017 12:00:00 PM

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century” [AutoTrader] In 2013, AutoTrader conducted an extensive study of the millennials buying motives...

Morrie’s Subaru: Snowball that can’t be stopped

by Whitney Williams on Jun 6, 2017 1:00:00 PM

Evolution: (noun) The gradual development of something, especially from a simple to a more complex form. Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting...

There's no one-size-fits all, but you can start here

by Whitney Williams on Jun 2, 2017 1:30:00 PM

Any dealership can slap together an accessory program, hand out a brochure, and dangle a carrot in front of their sale staff. More than likely, you can sell a few things with this approach. There’s no doubt, after all, that people are...

Never fear, the Millennials are (finally) here...

by Whitney Williams on Mar 28, 2017 2:25:00 PM

Automotive industry professionals all over the country can finally breathe a sigh of relief. The myth has been debunked--millennials’ supposed disdain for cars isn’t shutting down the industry as we know it.

3 Steps To Taming The CSI Unicorn

by Whitney Williams on Oct 6, 2016 3:05:25 PM

Every salesman and automotive manager knows the fickle beast that is the Customer Satisfaction Index. Is there any way to communicate to a customer the absolute necessity of top scores without begging? Being at the mercy of the...

The 'we-owe': that's what it's all about!

by Insignia Group on Apr 2, 2015 8:30:00 AM

Is the '‘we-owe’' what it’s really all about? Sometimes buying a car can feel like the hokey pokey. But I promise that the ‘we-owe’ is what it's actually all about.  This process is an important and invaluable part of the car...

Appealing to female car buyers part II: eliminating stress

by Insignia Group on Feb 25, 2015 9:30:00 AM

According to Autotrader.com 1 in 4 women find buying a new car stressful. When asked why, many women site three main reasons that the car buying experience doesn't appeal to them. Identifying these stressors in your dealership and...

Appealing to female car buyers, part I

by Insignia Group on Feb 6, 2015 8:00:00 AM

''The reason women become so successful is we're interested in treating women right when they come in. I don't mean to sound stereotypical, but women have so much more empathy for customers.'' Kitty Van Bortel, owner of Van Bortel...

3 reasons delivery coordinators influence your CSI scores

by Insignia Group on Jan 5, 2015 9:00:00 AM

Your delivery coordinator is the resource who will help your customers through the delivery process, impacting your CSI scores tremendously. This person will work hand in hand with customers to make sure they leave completely...

4 tips to boost your vehicle sales close ratio

by Insignia Group on Dec 19, 2014 8:00:00 AM

Everyone remembers the famous line from the movie Boiler Room, “Always be closing”. Sounds good in theory, but is it practical? As a dealership you have to be creative, but use practical knowledge to improve your closing ratio. Here...