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In 2018, my dad is even talking about leasing a car. This is the same guy that is adamantly opposed to renting a house, and until lately would have never considered a lease. My dad always said you should never throw your money at something every month that you won’t eventually own.

But even Dad is raising his eyebrows at the opportunity to bring home a really nice vehicle at a fixed cost and turn it right back in when (Mom) is ready for a new one.  You won’t believe this, but my dad isn’t the only one that is on to something.

Turns out basically all of America got the same direct mailer because leasing is on the up and up, and still upping. If you’re not fully versed in the ease, joy, and beauty of accessorizing a leased vehicle, then get ready to be dazzled, my friend. Presenting personalization can’t be any easier than to your lease guy (or gal). *

You talk, I’ll listen- Committed to helping, your dealership has many ways to communicate with Insignia. What are your options?

Selling accessories during every car deal is a great way to make extra money as a salesperson at your dealership. Insignia Group makes this accessory selling process seamless and customer friendly. But what if you have a question? Or maybe you’re not sure how to find a certain accessory? Insignia Group is here to help! Check out the 3 ways you can get in contact with Insignia Group and find out the best way to get any problem resolved.

Over the years, you may have talked to someone in Insignia’s customer care department 100 times, know their birthday, and even have an inside joke. You probably have an idea of who you think the voice on the other end of the phone is, or what they look like. Now you’ll know!  Let us introduce you to our Customer Care Experts (CCE) team dedicated to maintaining our level of ridiculous customer service.

Just a few years ago, you could resist the social media temptress. No, it wasn’t popular, but you could pull it off. Swim upstream a bit. Dabble, but resist diving right in. No more. The social media beast is hungry and it eats a full time salaried position at your dealership for breakfast.

Society as a whole has embraced  the culture of social media and the ease of access to search, shop, and even sell from an online platform. Your grandmother has been on Facebook for two years and is ready to move on to Instagram. Your customer is no exception--and you’ll lose business if you don’t believe it.

Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start.  We’ve got good news--there’s one simple technique that will tackle your major focuses and gain big results from all departments: the rule of three. Stocking accessories in threes reaps three major benefits. 

As a general manager or dealer principle, you’re all about increasing gross profit for your dealership while keeping laser focus on great CSI. Today’s customers are happy when they get what they want, and quickly. With Vehicle Personalization, your dealership can deliver on both demands with the rule of three.

You don’t have to be a gearhead to get hired at Insignia, though birds of a feather do flock together. Whether an employee comes in the door an auto enthusiast or just starts drinking the kool-aid over time, the team at Insignia is comprised of like-minded, motor-lovin’, tinted, lifted, and hitched aftermarket die-hards.

When the behemoth of trade shows comes around, there’s not an Insignian from data to technical support that isn’t vying for the opportunity to attend. We’re talking SEMA. Mac daddy. Colossus. You can’t even eat lunch with David unless you’ve been. (Kidding. Actually, no one wants to eat lunch with David.)

This year the management team nominated deserving employees to attend the show. Nominees submitted their most compelling explanation of why they should be chosen to represent Insignia at SEMA. Of the many submissions, two were so good the management team had to send both.

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century” [AutoTrader]

In 2013, AutoTrader conducted an extensive study of the millennials buying motives and power. Fast-forward to present day and we clearly see these findings unfolding as automotive dealerships perform back flips to keep up with consumer demands. There are enough articles about the habits of millennials and the iGeneration to fill a small galaxy. With so much information to sift through, how can a dealership stay up-to-date on the latest trends, technology, and marketing, and still sell cars?