Meet Your Configurator Crew

by Whitney Williams on Dec 11, 2018 11:45:00 AM

It’s hard to imagine it now, but there were once dim days in the world of configurable assets. Dedicated salesmen and women persevered, selling accessories at the point of sale with little more than a digital catalog at their...

You Talk, I'll Listen...

by Tatiyana Jackson on Jun 11, 2018 1:00:00 PM

You talk, I’ll listen- Committed to helping, your dealership has many ways to communicate with Insignia. What are your options? Selling accessories during every car deal is a great way to make extra money as a salesperson at your...

Meet the CCE team

by Whitney Williams on Jun 5, 2018 11:30:00 AM

Over the years, you may have talked to someone in Insignia’s customer care department 100 times, know their birthday, and even have an inside joke. You probably have an idea of who you think the voice on the other end of the phone is,...

Best Practice: 3 ways to educate, not sell

by Whitney Williams on Mar 28, 2018 11:30:00 AM

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...

#SEMA17: Bigger and More Bigger

by David Stringer on Nov 7, 2017 1:30:00 PM

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever.  The 2017 show...

How Accessory Savvy Are You?

by Whitney Williams on Oct 25, 2016 8:00:00 AM

In honor of the upcoming celebration of all things automotive (more commonly known as SEMA), it’s time to test your knowledge of the kraken that is the accessory industry. Vehicle personalization, a multi-billion dollar market, is...