Best Practice: 3 ways to educate, not sell

by Whitney Williams on Mar 28, 2018 11:30:00 AM

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...

#SEMA17: Bigger and More Bigger

by David Stringer on Nov 7, 2017 1:30:00 PM

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever.  The 2017 show...

How Accessory Savvy Are You?

by Whitney Williams on Oct 25, 2016 8:00:00 AM

In honor of the upcoming celebration of all things automotive (more commonly known as SEMA), it’s time to test your knowledge of the kraken that is the accessory industry. Vehicle personalization, a multi-billion dollar market, is...