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In today’s dynamic automotive industry, car dealerships are no longer only about selling vehicles; they’re the gateway to an experience and avenue of self-expression. 

Enhancing the car buying experience with accessories isn’t a secret sauce. It’s a proven process, and anybody can do it. Drivers crave a vehicle that integrates with their lifestyle, offering cutting-edge features that go beyond the ordinary. Car dealerships have a golden opportunity to cater to this demand by strategically presenting and selling accessories. The truth is, if dealerships don’t meet the demand, customers will seek out aftermarket accessories somewhere else. 

Being a salesperson often means playing an exhaustion game. The final “X” on the board at the end of the month is liberating and brings a sigh of relief, only to usher in the beginning of a new month with a fresh slate. 

Car sales, in particular, can be especially stressful because the number of cars a person can sell is subject to fluctuations in the market. Even the best salespeople have months where their numbers are down and their pocket takes a hit. 

Yet there’s a way to increase your monthly income as a car salesperson, without selling one more car.

The festive season is upon us, with car enthusiasts and gift-givers alike gearing up for the celebration!

While the holidays traditionally evoke images of snow-covered landscapes and cozy family gatherings, there's a unique and exciting way to spread cheer beyond the usual gift exchanges and seasonal decorations—by exploring the world of car accessories. 

Dealerships that knock the holidays out of the park offer accessories for every automotive aficionado. Here are eight reasons to put the spotlight on accessories this season and will end 2023 strong.

Automotive sales are an ever-evolving industry where competition is fierce and customers are discerning. To stay ahead of the game, automotive salespeople must look beyond the car itself and explore opportunities to enhance the customer experience and increase sales. A highly effective approach is to focus on selling accessories at the point of sale. 

Uncover the importance of selling accessories!  We’ll showcase how this practice can benefit automotive salespeople and their customers.

The automotive industry is undergoing a digital transformation, reshaping how cars are bought and sold. With the rise of online shopping and changing consumer expectations, automotive dealerships face increasing pressure to adapt and provide a seamless digital retailing experience. 

To stay competitive in this ever-evolving landscape, dealerships should consider integrating accessories into their digital retailing tools. It’s more than a smart move; it’s necessary for dealerships looking to thrive in the modern automotive market.

Here are six reasons to incorporate automotive accessories into digital retailing:

Visualization sets us apart. Our configurators are cutting-edge, three-angled powerhouses that sell accessories. 

Your customer spends a lot of time researching before buying from you. When a sleek 3D model of their new vehicle is displayed front and center during the accessory presentation, it creates an emotional connection, fueling personalization. 

Our state-of-the-art visuals send a message to your customer that your dealership is modern and progressive and able to meet their every need.

Every salesperson knows the euphoria of finishing a car sale, complete with accessories, an “X” on the board, and extra commission. 

By the time you’ve reached that point, you’ve jumped through many hoops. And the hoops were on fire. Yes, overcoming objections can be tricky, and arguably, none are more dreaded than the deadpan reply, "I'm not interested." 

Customers know this is an excellent way to cut the sales pitch off before it starts. Don’t fret. You can take a few different routes to get around, over, and in front of objections to car accessories. 

Guest Post by Khrys Dorton

My husband and I hit six dealerships in about six hours during inflation and an inventory shortage. 

This is my tale. 

For three years, I’ve been driving a basic Ford Fusion S. The Fusion was a necessity purchase, and to be honest, I never really cared for it. As a hobby, we’d periodically check around online to see if we could trade it or sell it for something we liked. 

In April of this year, I turned 43. My family and I had gone out to breakfast, and I’d been feeling down in the dumps. Maybe it was a mid-life crisis, or maybe it was a slow decline from driving an unwanted base model. (Okay, maybe that’s dramatic). Wanting to lift my spirits, my husband did the only thing he could think of. He offered to take me (car) window shopping.

As a Parts Manager, we know you get it. You’re well aware that accessories are an untouchable industry, a pandemic-proof, money-making boost for the front and back of the house. 

Often, the parts department divides efforts to sell accessories via digital retailing, e-commerce, and in-store. While a combination effort is an admirable (and successful) approach, parts shouldn’t lose sight of their best and easiest customer—the sales department. 

Here are three reasons why working with sales to sell accessories is a good idea.