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As a parts manager, we know you get it. You’re well aware that accessories are an untouchable industry—a money machine, if you will. A machine that is pandemic-proof and AI-proof. The benefits are wide-ranging and profound for the customer, as well as the front and back of the house.

Often, the parts department divides its efforts to sell accessories across digital retailing, e-commerce, and in-store channels. While a combination effort is an admirable (and successful) approach, parts shouldn’t lose sight of their best and easiest customer—the sales department.

Vehicle Personalization isn’t a difficult concept that will lay waste to the car sale.

It’s science. The consumer drive to personalize has been analyzed in depth. When dealerships understand the driving force behind the custom car accessories market, selling accessories will finally feel like the light work that it’s always been.

In any dealership, complexity is the enemy of consistency. And nowhere is that more true than in accessory sales. When pricing is inaccurate or part information is incomplete, even the best sales process breaks down. Sales teams hesitate, customers lose confidence, and deals slow to a snail’s pace.

When dealers start to think about growing (or launching) an accessory program, the conversation often turns to tools, training, or incentive programs. The reality is, the success of an accessory sales process doesn’t hinge on software or salespeople—though these are important factors. The true essence of success lies with leadership, and more specifically, sales managers.

When’s the last time you misplaced a We-Owe form with an accessory order on it? Whether it was last week or last year, a lost order makes exceptional customer service impossible.

As an essential document, your store’s We-Owe process should be foolproof. Instead, too many dealerships are relying on humans performing perfectly 100% of the time. There’s a better way to serve your customers and protect your store, and it’s too easy to overlook.

A timeless challenge in dealership operations is maintaining a consistent customer experience throughout the entire process. Sales and service teams are both essential to a dealership’s success, yet they often operate as parallel entities rather than working in sync.

The divide can especially create tension in areas like accessory sales, where both teams have a role to play in delivering a five-star customer experience.

Until September 30th, dealerships have a valuable opportunity to capitalize on multiple benefits and diversify their income streams through the unexpected EV tax credit loophole.

The electric vehicle leasing tax loophole allows dealers to claim the commercial clean vehicle tax credit, up to $7,500, on leased EVs, regardless of vehicle price, buyer income, or battery origin.

At Insignia Group, our pets are basically our co-workers. 

They pop up unannounced in video calls, steal our lunch, nap in our chairs, and undoubtedly make the workday a whole lot better! Whether it’s a dog snoring at our feet or a cat climbing across the keyboard again, pets have become a regular part of the work-from-home vibe. 

Introducing a few of our favorite supporting characters: the pets of Insignia Group.