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Pinterest represents a great way to share photographs and collections of interesting objects online. Bookmarked pins and collections can be assembled through the social network, which can also be used as an app on iPads and iPhones. Many businesses use this platform as a way to allow customers to do some virtual window shopping. It’s also used as a way to spread ideas about how their products can be used by the buyer, and it’s a free form of advertising.

As most of us endure the monotony of our daily commute, our minds wander to all of the productive things we could be doing with our wasted time.  With the first ever totally autonomous vehicle by Google, which is set to roll out 100 prototypes this summer, "driving" can be a thing of the past.

In the Insignia blog, we've discussed the growing automotive accessories market and the 4 main advantages of offering accessories. Now, we'll take a closer look at each of these advantages. Today--the financing advantage. 

What causes high turnover in a dealership, and what can management do about it? 

First, take a look at the breakdown. 

At a high level, the 2013 Dealership Workforce Industry Report released by the NADA stated that:

• Nearly 40% of the people who are hired into sales consultant positions leave the dealership within 90 days
• The 90-day revolving door is due to two factors: poor “fit” hiring decisions and commission-based pay plans
• About 62% of sales consultants quit or are terminated over the course of a year
• The change rate for female sales consultants is 76%

Last month, Insignia was asked to be a co-presenter at the Volkswagen National After Sales Meeting in Nashville, TN. The focus of the show was on fixed operations, with heavy emphasis on vehicle personalization and customer experience. VW goes an extra mile to provide life-style merchandise and accessories for it's buyers.

There's been phenomenal growth in the auto accessories market! In today's post, we want to take a closer look at this market and some of the factors driving growing trends toward vehicle personalization.

Whether a Notre Dame fan or not, you have to admit the "Play Like A Champion Today" slogan and ritual is inspiring.  The term champion brings to mind admirable qualities. Leadership, devotion, and discipline are all qualities that extend far beyond the athletic field.  When looking to develop a strategic vehicle personalization plan, you'll need to designate your own "champ" to drive success.

What did we do before Amazon.com, the Apple store, Overstock.com, etc.?  Even though most of these companies have been around for less than 30 years, it's hard to imagine life without online shopping.  The impact that e-stores have had on American culture can't be understated.  In addition to killing off stores such as Borders Books, Media Play, etc., the digital store concept has conditioned customers to expect/demand, an online store to be the rule and not the exception.

OE accessories aren't the only way to build a personalization profit center in your dealership! Your customers have different needs for their new car, and adding accessories is no different. Whether you're customer is interested in keeping cost down, or has needs beyond the OE product offering aftermarket is always a good place to look.

We know the  importance of selling auto accessories and how doing so can dramatically increase dealership profits.  Now that you have decided to start selling accessories, the next logical question is, “Well, which auto accessories should I sell?”

While the possibilities are virtually endless, here are 5 ideas to get you started: