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When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and list of features. Features on a vehicle used to not carry much importance, but today they can be a major sales solution. Today’s “A la carte” culture has placed an extreme level of significance on options in a purchase deal. Another factor weighing heavily on the car deal is a customer’s budget.  So, what do you do when a customer’s taste in features doesn’t fit their budget?

You let them order “A la carte.”

As another way to show our commitment to helping you make more by selling accessories, Insignia Group provides easy-to-use word track examples. The use of these word tracks can help you verbally transition from the sale of the vehicle to selling accessories. Getting to know your customer during the car buying experience will help you understand their lifestyle, making it easier to determine what accessories are the best fit. 

DVDs in the family minivan almost seem like a must have these days, particularly for families with young children. How do you convince customers to get their DVD players installed at the dealership, rather than purchasing on eBay? Here is a word track to point out the benefits of headrest DVD systems installed at the dealership.

If we've heard it once, we've heard it a thousand times. The buying habits of millenials seem to be throwing business' and marketers for a loop. A recent article in Atlantic Monthly, "The Cheapest Generation" has gotten a lot of attention from auto dealers lately.  The gist of the article is that Millennials/ Gen Y'ers aren't purchasing cars as frequently as previous generations, and that attitudes largely shaped by the Great Recession make selling vehicles to this demographic extremely difficult if not impossible.

The article makes some interesting points, but the conclusion is wrong.  True, the lingering effects of the Great Recession  may have made Millennials a bit more reluctant to open their wallet, there is money to spend.  The key is not to sell them another car, but to sell them an experience: buying the car of their dreams.

Pinterest represents a great way to share photographs and collections of interesting objects online. Bookmarked pins and collections can be assembled through the social network, which can also be used as an app on iPads and iPhones. Many businesses use this platform as a way to allow customers to do some virtual window shopping. It’s also used as a way to spread ideas about how their products can be used by the buyer, and it’s a free form of advertising.

As most of us endure the monotony of our daily commute, our minds wander to all of the productive things we could be doing with our wasted time.  With the first ever totally autonomous vehicle by Google, which is set to roll out 100 prototypes this summer, "driving" can be a thing of the past.

In the Insignia blog, we've discussed the growing automotive accessories market and the 4 main advantages of offering accessories. Now, we'll take a closer look at each of these advantages. Today--the financing advantage. 

What causes high turnover in a dealership, and what can management do about it? 

First, take a look at the breakdown. 

At a high level, the 2013 Dealership Workforce Industry Report released by the NADA stated that:

• Nearly 40% of the people who are hired into sales consultant positions leave the dealership within 90 days
• The 90-day revolving door is due to two factors: poor “fit” hiring decisions and commission-based pay plans
• About 62% of sales consultants quit or are terminated over the course of a year
• The change rate for female sales consultants is 76%

Last month, Insignia was asked to be a co-presenter at the Volkswagen National After Sales Meeting in Nashville, TN. The focus of the show was on fixed operations, with heavy emphasis on vehicle personalization and customer experience. VW goes an extra mile to provide life-style merchandise and accessories for it's buyers.

There's been phenomenal growth in the auto accessories market! In today's post, we want to take a closer look at this market and some of the factors driving growing trends toward vehicle personalization.