Popular aftermarket accessories to offer in 2014

Posted by Insignia Group on Jan 23, 2014 9:00:00 AM

OE accessories aren't the only way to build a personalization profit center in your dealership! Your customers have different needs for their new car, and adding accessories is no different. Whether you're customer is interested in keeping cost down, or has needs beyond the OE product offering aftermarket is always a good place to look.

 

We discussed some popular auto accessories that every dealership should be offering their customers. We have also discussed the importance of having a comprehensive accessories sales strategy. Today, we'll take a look at 5 of the most popular aftermarket auto accessories that you should be offering. 

1) Xtralock

Did you know that there is a lucrative underground market for stolen 3rd row seats?  It takes less than a minute to steal the seats which can then be sold for up to $2500. Available for all GM vehicles, and designed by a veteran Locksmith, Xtralock's no shackle locking system serves as a visual deterrent to would- be thieves.  Since the lock can only be opened via key by the owner of the vehicle, attempting to remove the lock without the key will damage the seats and make them worthless to thieves. Xtralock is an effective, affordable option to having to replace the seats, which can cost your customers up to $4,000.

2) WeatherTech

A vehicle is a significant investment, and as such, owners will want to keep their vehicles as clean as possible.  Manufactured in the United States from recyclable materials WeatherTech's line of more than 5,000 floor maps, mud flaps, cargo liners, etc., offers top of the line protection for  vehicles.  WeatherTech offers over 200,000 custom made products  to protect, preserve vehicles of all makes and models

3) BORLA 

Endorsed by former Atlanta Falcons and Houston Oilers head coach Jerry Glanville, BORLA offers the highest quality performance exhaust systems on the market.  BORLA's patented and race bred muffler technology consistently provides the finest sound enhancements and performance exhaust system capabilities because every system incorporates performance mufflers designed specifically for each application.

4) Katzkin:  

Katzkin's leather interiors represent the finest in car upholstery luxury. Made from the finest materials, Katzkin gives the customer the ability to take their car's interior in any direction. No matter what style, Katzkin provides the look, smell, and feel of a factory quality leather interior at an affordable price.

5) OE Exchange:

Your reputation was built on supplying your clients with a quality product. Original Equipment Exchange, LLC (OEX) introduces the revolutionary process of ICE(TM) and Black ICE(TM) finish. This technology gives alloy wheels a durable and rich, bright finish, matches OEM warranties and brings vehicles to a whole new visual level. 100% environmentally friendly; the process uses no hazardous products nor produces them. With the quickest turnaround times in the business, OE Exchange helps your dealership sell more products quickly, improving customer satisfaction and dealership revenue.

As with OEM accessories there are hundreds of options to choose from.  No matter what accessories you choose to offer, be sure to include aftermarket accessories in your sales strategy.

For more information on offering these and other Aftermarket Accessories, please contact Kim Callahan at Insignia Group: 888-579-4458 ext. 8639 kcallahan@insigniagroup.com

 

Retain Customers

 

 

 

 

 

 

 

Topics: Sales Best Practices, Increase Profits