Blog

As a parts manager, we know you get it. You’re well aware that accessories are an untouchable industry—a money machine, if you will. A machine that is pandemic-proof and AI-proof. The benefits are wide-ranging and profound for the customer, as well as the front and back of the house.

Often, the parts department divides its efforts to sell accessories across digital retailing, e-commerce, and in-store channels. While a combination effort is an admirable (and successful) approach, parts shouldn’t lose sight of their best and easiest customer—the sales department.

Many dealerships recognize the opportunity that accessories can bring to their bottom line—and yet still struggle to build a successful accessory sales program.

When it comes to selling accessories at the point of sale, four is the magic number.

Offering accessories increases profit per vehicle sold. And, not all dealerships understand that the challenge isn't convincing customers that accessories have value. The biggest obstacle for most stores is creating a consistent process where accessories are offered to every customer—simply offering is more than half the battle.

The dealerships that see the greatest success don't leave accessory sales to chance. Instead, they follow a simple strategy: present four carefully selected accessories to every customer.

Few statements create more frustration in a dealership than hearing, "The pay plan isn't working."

Is life at the dealership feeling a little heavy lately? Maybe you need something fluffy to lighten your load.

Our pets make the day a bit brighter, and we know they’ll have the same effect on you. Here’s an update on the main characters of Insignia Group, plus a few noteworthy new additions.

An unfortunate reality about school break and vacation mode is the disappointing truth that summer doesn't translate into lazy days on the beach for everyone. For most of us, summer means going to work in hotter weather and chasing down leads to hit our numbers.

Accessory sales are one of the most underutilized profit centers in automotive retail. Yet many dealerships limit their opportunity by tying accessory presentation too closely to real-time inventory.

Do your dealership leaders think about success in terms of unit volume? More cars sold, more deals closed, more monthly punch.

That mindset leaves a massive amount of profit sitting untouched inside your store every single day. The truth is, you can make significantly more profit without selling one more car.

Many dealerships underutilize the various profit centers operating under one roof. Rather than one business, think of each of your major departments as money machines with the power to create new revenue streams.

As we quickly approach the summer months, dealerships can plan to combat the slump with a preemptive boost to their bottom line.

Every high-performing sales organization relies on structured communication—often called word tracks or sales scripts. Without them, conversations can become inconsistent, unfocused, and even uncomfortable for the customer (and the salesperson)!