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So, you think you are a good General Sales Manager?  Numbers are up, you have an excellent sales record and your sales team is great. What else can you do? You may be thinking " what more could your dealership ask for?" Consider what it takes to go from good to greatness in the way of profitable car sales. As a GSM or SM that wants to achieve greatness, you have to embrace new technology and tools that help you do your job better. Here are two examples of a GSM and SM who have done just that and, as a result, increased their ROI to the dealership. Want to do the same? Read further.

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and list of features. Features on a vehicle used to not carry much importance, but today they can be a major sales solution. Today’s “A la carte” culture has placed an extreme level of significance on options in a purchase deal. Another factor weighing heavily on the car deal is a customer’s budget.  So, what do you do when a customer’s taste in features doesn’t fit their budget?

You let them order “A la carte.”

In the Insignia blog, we've discussed the growing automotive accessories market and the 4 main advantages of offering accessories. Now, we'll take a closer look at each of these advantages. Today--the financing advantage. 

Last month, Insignia was asked to be a co-presenter at the Volkswagen National After Sales Meeting in Nashville, TN. The focus of the show was on fixed operations, with heavy emphasis on vehicle personalization and customer experience. VW goes an extra mile to provide life-style merchandise and accessories for it's buyers.

There's been phenomenal growth in the auto accessories market! In today's post, we want to take a closer look at this market and some of the factors driving growing trends toward vehicle personalization.

Whether a Notre Dame fan or not, you have to admit the "Play Like A Champion Today" slogan and ritual is inspiring.  The term champion brings to mind admirable qualities. Leadership, devotion, and discipline are all qualities that extend far beyond the athletic field.  When looking to develop a strategic vehicle personalization plan, you'll need to designate your own "champ" to drive success.

OE accessories aren't the only way to build a personalization profit center in your dealership! Your customers have different needs for their new car, and adding accessories is no different. Whether you're customer is interested in keeping cost down, or has needs beyond the OE product offering aftermarket is always a good place to look.

We know the  importance of selling auto accessories and how doing so can dramatically increase dealership profits.  Now that you have decided to start selling accessories, the next logical question is, “Well, which auto accessories should I sell?”

While the possibilities are virtually endless, here are 5 ideas to get you started:

In the first two posts of our three-part series, we discussed best practices around SEO and PPC Advertising.  In today's final installment, we'll take a look at email marketing and social media.

It’s that time again. We’ve started thinking about our resolutions for the upcoming year and the challenge is about to  begin. Maybe they’re personal, or perhaps professional.  Regardless of your role in the company it is important to always set career related goals. To start the year off with some fun and perhaps a little help, the Insignia team pooled some ideas on a list of 2013 New Year’s Resolutions for dealerships. I know what you're thinking-people are not very good at keeping their New Year’s resolutions. Four in five Americans fail to attain their New Year’s resolution, with a third giving up before the end of January. Well we just didn’t offer resolutions. We also left some tips on how to keep them obtainable.