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Topics: Increase Profits, Best Practice, Accessories sales, increase sales
3 Ways to Sell More Accessories at the Point of Sale
In today’s dynamic automotive industry, car dealerships are no longer only about selling vehicles; they’re the gateway to an experience and avenue of self-expression.
Enhancing the car buying experience with accessories isn’t a secret sauce. It’s a proven process, and anybody can do it. Drivers crave a vehicle that integrates with their lifestyle, offering cutting-edge features that go beyond the ordinary. Car dealerships have a golden opportunity to cater to this demand by strategically presenting and selling accessories. The truth is, if dealerships don’t meet the demand, customers will seek out aftermarket accessories somewhere else.
Topics: Sales Best Practices, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, sales team
Customizing your car used to be reserved for true car enthusiasts. Today, Vehicle Personalization is a multi-billion dollar industry, consistently adding hundreds of thousands (if not millions) of dollars to dealerships’ annual gross profit. It’s not just gearheads from the tuner scene in SoCal that want accessories. It’s Charles from the suburbs. It’s Molly from accounting. It’s the next person to walk into your store.
Although trends change rapidly, the desire to personalize does not. It’s not a matter of if consumers will personalize their vehicles; it’s a matter of when and where they’ll spend the money to do it.
Topics: Increase Profits, sales team, Accessories sales, increase sales, customer experience
Dealerships Can Take the Sting Out of Oncoming Recession
Economists differ on what’s coming next. One will argue that consumer spending is still strong, employment is still in an upward churn, and we’re just thawing out from the global freeze caused by the pandemic. Another will say an early 2023 recession is inevitable.
Dealerships have to deal with future forecasts while simultaneously managing current challenges. Will high vehicle prices and low inventory give way to slowed demand?
Regardless of what awaits the automotive world in 2023, cars are an essential business and dealerships are notoriously resilient.
Topics: Increase Profits, Dealership, Accessories sales, Gross profit
Insignia Group has been working closely with dealerships since we were fortifying our bunkers for Y2K.
Since then we’ve seen the industry crisis of 2008, the Presidential bailout of the Big Three, the pandemic, and a chip crisis to name a few.
Things have changed a lot over the past twenty years. The industry has evolved, challenges have come and gone, while others morphed. The best dealerships are flexible, adaptable, and poised to overcome adversity.
Topics: Increase Profits, Accessories sales, parts department, service department
3 Strategies to Increase Dealership Customer Retention
Topics: Increase Profits, Dealership, success
Cut the fluff. We might be shutting down again.
This time, rather than lamenting, we focus on preparation. In the end, if everything is able to stay open, we’re only that much more prepared to do business.
Topics: Accessories System, Service Conversions, Increase Profits, eCommerce, Best Practice, service, Accessories sales, dealer, Digital Retailing
We could all use a boost to our bottom line right now.
We could probably use a week off social media, a tropical vacation, and some yoga too, but I digress. With summer ablaze, car dealers have more than a day at the beach on their minds. In the midst of a global pandemic inciting mayhem in our industry, we must soak up every cent of seasonal summer accessories. Say that five times fast.
Topics: Increase Profits, Dealership, sales team, sales, accessory program, accessories installations, success, drive, Accessories sales, tips, creative, increase sales, profit, Social Distancing, Summer
Three Accessory Packages To Support Social Distancing
As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was happening, kids’ birthday parties morphed into drive-by parades. Campgrounds closed and truck beds became the go-to spot for a night under the stars.
Topics: Presentation Tools, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Dealership, accessories, Showroom, accessory program, seasonal, accessories installations, Educate, success, Accessories sales, creative, Digital Retailing, COVID-19, Social Distancing
As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make your accessory link easy to find. Trip and fall over it easy. “There it is again” easy. “I didn’t find the link, the link found me” kind of easy. When you strategically place your personalization link, you make your salesperson’s life easier, and your customer more likely to buy.
Topics: Accessories System, Sales Best Practices, Customer Retention, Increase Profits, Dealership, Vehicle Personalization, accessories, sales, customers, Accessories sales, configurator, online catalog, Margin Compression, COVID-19