Six Reasons to Sell Auto Accessories

The automotive accessories market is a growing, thriving multi-billion dollar megacorp. Over the years, accessories have proven themselves largely immune to the economy, pandemics, chip shortages, and industry ebbs and flows. 

At Insignia Group, we’re passionate about making dealerships profitable in the accessory game. We know that the best way to increase front-end gross and pad your salespeople’s pockets is to present accessories at the point of sale.

We make it easy for you and fun for your customers. Accessorizing a vehicle is a shopping experience rather than a sales pitch. There’s an art to it, and we’re really into art—especially the kind with four wheels, shimmering paint jobs, mesmerizing chrome accents, and mud flaps beautiful enough to bring a tear to your eye. 

That’s right. Mud flaps and emotions.

But don’t just take our word for it. Here are eight compelling reasons to present and sell automotive accessories in your store, like yesterday.

1. Make More Money

Selling accessories at the point of sale will significantly boost your dealership's revenue streams. Accessories often have higher profit margins than vehicle sales, creating higher overall profitability and increasing your salesperson’s commission check.

2. Enhanced Customer Experience

Offering accessories enables dealerships to provide a one-stop shopping experience for customers. The convenience and thrill of it will enhance customer satisfaction and loyalty by fulfilling all their vehicle-related needs in one place.

3. Differentiate from Competitors

In a competitive market, offering a wide range of OE and aftermarket accessories can differentiate a dealership from the guy next door. It adds value and appeal to potential customers looking for personalized options beyond the standard vehicle purchase.

4. Upsell Opportunities in Service

 Dealerships with a seamless accessories program create upsell opportunities in the back of the house. When customers return for service, fixed ops can use the same accessories selling tool to offer convenience, protection, and lifestyle accessories that the customer wishes they’d gotten when they bought their car. 

5. Sell More Cars Overall

Accessories help the customer get the vehicle they want. While the top trim may not always be in the budget, a base model with carefully chosen accessories can generate an exciting, satisfying car that is beyond what the customer thought they could get. 

6. Reduce Turnover on the Sales Floor

Salespeople who make a good living stay longer. Accessories are perfect for salespeople to make higher commissions without selling one more car. They also help create a vehicle your customer is happy and excited about, generating a more positive experience and a better chance of a good review. Overall, selling accessories helps your salesperson improve, make more money, and build a loyal customer base. 

Insignia Group Can Help

For more than twenty years, Insignia Group has been the leading provider of digital accessory-selling systems in dealerships nationwide. Our sleek interface allows dealerships to create profitable accessory programs at the point of sale. Using the Insignia Group accessories selling system, dealers can bundle accessories into custom packages featuring hot-selling accessories, process orders, and more. In addition, our integration with major digital retailers covers all your bases and allows for a seamless transition when customers decide to come into the store.

Schedule a demo today to see how our system can help you sell more accessories at the point of sale!