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If we've heard it once, we've heard it a thousand times. The buying habits of millenials seem to be throwing business' and marketers for a loop. A recent article in Atlantic Monthly, "The Cheapest Generation" has gotten a lot of attention from auto dealers lately.  The gist of the article is that Millennials/ Gen Y'ers aren't purchasing cars as frequently as previous generations, and that attitudes largely shaped by the Great Recession make selling vehicles to this demographic extremely difficult if not impossible.

The article makes some interesting points, but the conclusion is wrong.  True, the lingering effects of the Great Recession  may have made Millennials a bit more reluctant to open their wallet, there is money to spend.  The key is not to sell them another car, but to sell them an experience: buying the car of their dreams.

As most of us endure the monotony of our daily commute, our minds wander to all of the productive things we could be doing with our wasted time.  With the first ever totally autonomous vehicle by Google, which is set to roll out 100 prototypes this summer, "driving" can be a thing of the past.

Last month, Insignia was asked to be a co-presenter at the Volkswagen National After Sales Meeting in Nashville, TN. The focus of the show was on fixed operations, with heavy emphasis on vehicle personalization and customer experience. VW goes an extra mile to provide life-style merchandise and accessories for it's buyers.

There's been phenomenal growth in the auto accessories market! In today's post, we want to take a closer look at this market and some of the factors driving growing trends toward vehicle personalization.

There are two ways to scale your online auto accessories business: reaching new customers, and retaining old ones. Find the sweet spot between these strategies, and you'll create a positive feedback loop that puts you on a continuous path toward success. In this post, we’ll take a closer look at SEO.

Chances are, you've never made it inside the GM Heritage Center. It's not open to the public. This video gives us a sneak peek into some of the historic, ground breaking, and latest technology enabled vehicles you can find inside. The center serves as a showcase for the GM product line.  As stated by the GM Center, “It celebrates the past, present and path to the future of GM.” The video discusses everything from the first Cadillac in 1903, to how the 409 inspired the Beach Boys. The GM Heritage Center's website has lots of information including original promotional videos. An Insignia favorite features a very unique Chevrolet hood accessory!

Selling automotive parts and accessories on Facebook is a lot easier than you may think.

There are several tools and resources that can allow you to transform your company's Facebook page into an online selling machine. Here are a couple of resources that you’ll want to consider.

Batman. We have been fascinated with him for over 70 years, yet this superhero has not one super power. What's the appeal? Maybe our adoration is deeply rooted in our primal nature as man to love our machines. Batman takes vehicle personalization to the next level. It’s hard to think of any man more closely linked to his wonderful machine than Batman to the Batmobile. The Batmobile is the pinnacle of an accessorized vehicle; an extension of Batman himself. Without the famed Batmobile, Batman wouldn't be the super hero we know and love. 

Insignia Group would like to congratulate the #1 accessories sales dealership, Toyota of Braintree. Toyota of Braintree had the largest one-year in-store sales volume of accessories on new cars using Insignia's technology and process. They sold more than $2.1 million in vehicle accessories.

What do the decisions over the Fiscal Cliff Mean for Automotive Dealerships?

Car sales for 2012 ended at a high point.  Car makers are whistling in the wind a total of 14.5 million in sales. That’s 13 percent better than 2011, the best in five years. Perhaps better employment conditions and the average car on the road being more than 11 years old created the perfect storm for auto dealers’ sales to ride on the cloud nine of sales.