Blog

How To Be A Successful Car Salesman

Posted by Whitney Williams on Jun 1, 2021 1:10:30 PM

Selling cars is a highly stressful job. 

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Topics: Sales Best Practices, sales

Increasing Service Conversions Through Vehicle Accessory Sales

Posted by Whitney Williams on May 21, 2021 2:22:34 PM

The service drive is the glue that's holding us all together. It would be the most highly coveted glue you can imagine if you imagined coveting glue. Service is the brand new glue stick in your pencil pouch on the first day of school—the purple one. If you want to make the other kids jealous, you've got to highly emphasize your supplies. If you're going to give the other dealerships a run for their money, spotlight your brand new purple glue stick (otherwise known as Randy from the Service Department). 

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Topics: Service Conversions

Improving the Car Buyer Experience in Dealerships

Posted by Whitney Williams on May 17, 2021 12:05:51 PM

Customer experience will make or break you. 

In a world of Google reviews and social media, the power belongs to the people. In 2021, customers want charcuterie boards and live streams of film festivals in the waiting room. Somewhere along the way, the automotive industry married into the hospitality industry, and now here we are—selling cars and imitating the Marriott at the same time. After a collective sigh and a group therapy session, we should all accept reality and transcend. CSI scores, referrals, and front-end gross are at stake. Dealerships in 2021 can meet and exceed OE goals, sell online and in-store, socially distance, provide a stellar 5-star experience, and create repeat business. Yes, even you, and we'll tell you how. 

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Topics: Sales Best Practices, Customer Retention, profit

Overcoming "I'm Not Interested" Objections To Accessories

Posted by Whitney Williams on May 11, 2021 2:05:32 PM

There are many potential objections for a salesperson to overcome. Arguably, none are more dreaded than the deadpan reply, "I'm not interested." Customers know this is an excellent way to cut the sales pitch off before it starts. Rather than playing into that hand, overcome the objection by reopening the conversation.

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Topics: customers, Accessories sales, dealer

Spring Into Accessory Sales

Posted by Whitney Williams on Apr 20, 2021 11:51:13 AM

While we’re spring cleaning, let’s sweep away some misconceptions about accessories. Are accessories an afterthought? A niche market? A good way to throw away your sale? *Sprays Lysol* No. No. Also, no. 

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Topics: accessories, customers, Summer

Used Car Shoppers Love Accessories

Posted by Whitney Williams on Apr 14, 2021 4:54:18 PM

Buying used versus new shouldn’t matter when it comes to accessorizing. Options to personalize used cars abound. In fact, accessories may be all the more enticing to a used car buyer who is likely settling for what works for them now rather than purchasing their dream car.

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Topics: accessories, sales, customers

Transitioning Seasonal Accessories at Dealerships

Posted by Whitney Williams on Apr 6, 2021 6:45:05 PM

Ahh, Spring. The season of new life, raging pollen, and warmer weather accessories. As the country begins to thaw, dealerships across America look for a seasonal accessory shake-up. Bid farewell to ski racks and snow tires adorning your showroom vehicles. Retire your pitch for heated leather seats. Put your hero vehicle’s winter gear in storage. It’s time for a new outfit and a new lead-in product. 

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4 Ways Dealerships Keep Customers Away

Posted by Whitney Williams on Mar 24, 2021 11:13:12 AM

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Topics: Customer Retention, success

Vehicle Accessories Are Key To Dealership Customer Retention

Posted by Whitney Williams on Mar 15, 2021 1:43:03 PM

Make no mistake: customer retention is a full-time job. The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention. 

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Topics: Customer Retention, tips, customer experience

3 Strategies to Increase Dealership Customer Retention

Posted by Whitney Williams on Mar 11, 2021 4:37:43 PM

There’s no customer more coveted than the repeat customer. Now, more than ever, dealerships must stand out in the crowd and maintain a good reputation. Loyal customers achieve both those ends. Practice these three strategies to keep your customers pleased. In turn, those loyal customers will refer their friends and utilize your store for all their automotive needs. 

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Topics: Increase Profits, Dealership, success