Use Google To Figure Out Which Car Accessories To Offer

by Jason Lancaster on Jan 8, 2019 1:15:00 PM

In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions...

Vehicle personalization goes steady with eCommerce

by Whitney Williams on Sep 12, 2017 2:34:13 PM

Insignia is passionate about vehicle personalization. We believe in offering personalization in the showroom at the point of sale, when your customer is excited about their new purchase and eager to make it their own. We also believe...

Never fear, the Millennials are (finally) here...

by Whitney Williams on Mar 28, 2017 2:25:00 PM

Automotive industry professionals all over the country can finally breathe a sigh of relief. The myth has been debunked--millennials’ supposed disdain for cars isn’t shutting down the industry as we know it.