Have shrinking profit margins put a damper on your Q4 goals? No need to throw in the towel or resolve to just get by until next year. There’s a manageable change you can implement today to finish 2024 strong!
The automotive accessories industry is thriving and can boost your bottom line.
Don’t just take our word for it. Offering Vehicle Personalization at the point of sale proves itself successful time and time again. Regardless of brand, dealer size, or location—accessories wield the power to steer your ship in a different direction.
Bill DeTellis, former accessory manager at Toyota of Braintree, was a top seller for a decade, consistently selling over $1 million in accessories at the point of sale.
“I was an accessories manager for 10 years and sold around $10 million of accessories over that time. Remote starts, bodyside molding, and truck supplies were my main products,” Bill said.
DeTellis praises IG Suite for user friendliness and creating an easy segue into the accessories conversation.
“I used the Insignia Group system as the lead-in to my presentation. For most of my time [as an accessories manager], I was your number one customer in terms of sales.”
Bill followed multiple best practice tips and used IG Suite as designed, and the payoff was big. In fact, Bill did so well in his career that he retired to the Philippines and is now enjoying a life he describes as simplistic and peaceful.
Here are a few best practice tips implemented by a seasoned, long-term top seller and the dealership he called home:
- Present accessories at the point of sale during wait time for F&I.
- Choose a lead-in product that’s a popular seller for your brand, and begin each accessories sales presentation with that product.
- Have accessories presented by a dedicated accessory manager, creating a relaxing and inviting accessory sales shopping experience.
- Incentivize your accessory manager (or salesperson) with 10% of the gross profit from each sale.
Do you have a plan to sell accessories at the point of sale in your store or online? What’s holding you back from reaching your year-end goals?
Insignia Group Can Help
For over twenty years, Insignia Group has been the leading provider of digital accessory-selling systems in dealerships nationwide. Our sleek interface allows dealerships to create profitable accessory programs at the point of sale. Using the Insignia Group accessories selling system, dealers can bundle accessories into custom packages featuring hot-selling accessories, process orders, and more. In addition, our integration with major digital retailers covers all your bases and allows for a seamless transition when customers decide to come into the store.
Schedule a demo today to see how our system can help you sell more accessories at the point of sale!
👉 Want even more tips? Download our free ebook to get all the tips from the top!