Blog

Becoming a successful salesperson requires thorough training. While many pursue a sales career to complement natural people skills, even the best salesperson requires training specific to the dealership’s process. Think about your new employee training. What’s the length of the training, and what does it entail? How do you invest in your new sales staff to ensure a return on investment? Who supports new hires as they acclimate to the job? Most dealers can agree on a few key points when it comes to inducting staff, particularly on the sales floor. Proper training is essential, as well as support and follow-through from the employee’s manager.

No matter how you slice it, your sales team is paramount to your success as an automotive dealership. As the dealer, it’s your responsibility to create a favorable work environment where your floor team has an opportunity to make a living for themselves with the support of the management team. Qualifications to sell cars at your dealership should require more than willingness and a pulse. Too often a store succumbs to high turnover, and, in haste, hires Tommy Boy. Is there a way for dealership morale to thrive while front end gross increases?