.png?width=145&height=40&name=newlogo-black%20(2).png "newlogo-black (2)"){kind=small}
In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions about specific products to offer, learn which brands consumers prefer, and more.
Topics: Word Tracks, Vehicle Personalization, sales, millennials, eCommerce, Best Practice, success, creative, reatailers, content
YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that promote vehicles and sell accessories with video that we can all learn from.
Topics: Sales Best Practices, Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Subaru, Vehicle Personalization, accessories, Luther Brookdale, Adventure Subaru, creative, content, social media, YouTube
As the fiscal year begins to wrap up, dealer management is looking forward to a new year, new budget strategy, and shiny new numbers all in black. There’s not a dealer from here to Malaysia (beyond Malaysia, who knows) that’s not shooting for more profit in the subsequent year. The mantra we’re trying to get our dealer’s to follow in this season of new beginning is cease striving. You already have everything you need to increase gross profit for your store.
Topics: Educate, customers, Best Practice, success, service, relationships, Accessories sales, tips, creative, graphics, configurator, increase sales, content
When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer accessories sales, content is key to your marketing goals.
In this article, we want to share some successful content marketing strategies that are designed to boost visits to your website via organic search. However, the content described below will also help you market your business on social media, and give you some great info to share in an email newsletter.
Topics: Marketing, Dealership, Vehicle Personalization, accessories, staff, sales team, sales, seasonal, Millenials, accessories installations, Best Practice, success, relationships, Accessories sales, tips, creative, configurator, increase sales, content, social media
It was the 1970s in a suburban neighborhood in Shelby, North Carolina. Preschool paleontologist hopeful, James Brooks, was pouring over his newest dinosaur book from the local library when his highly detailed young mind zeroed in on it. National Geographic had clearly, unapologetically illustrated a dinosaur’s hand in the improper position and with too many fingers.
James couldn’t stand for it.
Topics: Presentation Tools, Process Training, Marketing, Dealership, Vehicle Personalization, staff, Insignia Group, creative, graphics, configurator, online catalog
