“Accessories are an expression of what the customer is and what they want.”
-Tom Dunford
Vehicle Personalization is a multi-billion dollar industry that has been historically unaffected by the ebb and flow of the automotive industry. Despite the pandemic, chip shortage, inflation, and a host of other headaches, the business of accessories keeps chugging along.
People love to personalize, and when dealerships understand that, they thrive. Selling accessories have a domino effect in a dealership—not only do you keep the customer’s money in-house, but you also add helpful incentives for your salespeople, create revenue for the parts department, establish better relationships with service, create repeat business, and boost CSI scores. The simple act of offering accessories (or not offering them) can either add all those benefits to your store or detract from it.
Don’t take it from us. We’re just another vendor trying to sell you something, right? Here’s a recap of our conversation with someone who has boots on the ground.