Insignia Group

Recent Posts

What can we learn from Subaru's gargantuan gains?

Posted by Insignia Group on Aug 31, 2015 7:30:00 AM

It’s shaping up as another big year for the auto industry. If projections hold true, it’d make six consecutive years of growth for car makers. Experts forecast 17 million sales for 2015. This bright outlook extends across the board for auto makers. Yet, one stands above with an incredible boost in first-quarter operating profit.

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Topics: Increase Profits, Subaru

How do you compensate for shrinking profit margins?

Posted by Insignia Group on Aug 24, 2015 12:00:00 PM

American dealerships report a rise of new-car sales, and also a drop in profit margin. It’s a perplexing contrast for sure. The direction for both numbers remains consistent for all five publicly traded dealership groups. It’s worth an examination and a handful of theories. Interpretation of the numbers will influence how the groups proceed.

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Topics: Increase Profits

Light trucks carry load of potential for accessories

Posted by Insignia Group on Aug 10, 2015 7:30:00 AM

Short of projection, but ahead of 2014 numbers, light-vehicle sales continue to rise. Carmakers Fiat Chrysler, Honda, Nissan and Toyota lead the way. According to a report from, sales climbed 3.9% in June 2014. This trend continues a banner year for light vehicles. June numbers registered below May’s, but above the same month in 2014.

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Topics: Accessory News, Increase Profits

What's the impact of a lease customer surge?

Posted by Insignia Group on Jul 20, 2015 12:00:00 PM

Dealerships lease new vehicles at a greater pace than ever. It's a trend no one from finance to insurance to accessories can afford to ignore. Global information services company Experian revealed a record 31.46% new-car transactions come as leases. The Q2 mark eclipses the 30.22% reported in Q1. Average lease payments dropped in Q2 to $405, $7 less than the same quarter in 2014. Other data from the report gave shape to a movement of larger scope.

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Topics: Sales Best Practices, Accessory News

Selling accessories to millennials in a lease dominant market

Posted by Insignia Group on Jul 6, 2015 12:00:00 PM

Addressing the issue of lease vehicle personalization is fast becoming more relevant to dealer’s profit margins. According to Automotive News on April 23, 2015;

“GM Financial posted $3 billion in lease originations in the U.S. and Canada combined for the first quarter, up from $773 million a year earlier. Leases accounted for 57 percent of GM Financial originations in North America for the first quarter, up from 36 percent a year ago.”

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How to harness millennial spending power?

Posted by Insignia Group on Jun 29, 2015 12:00:00 PM

So how different are Millenial consumers spending habits when compared to the Boomer or Silent generation? Research says Millennials aren’t spending as much as their grandparents. It’s getting close, though.

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Topics: Customer Retention, Presentation Tools, Accessory News

2 Giant dealer groups influence car buying process

Posted by Insignia Group on Jun 25, 2015 12:00:00 PM

Buying a 2015 model is a much different ballgame than it was in 1995. Or even in 2005.

Strides in commerce in general push retail sales to a quicker, simpler, user-friendly experience. That stands in contrast to the customary model for the auto industry, which relied on a sales-force jockeyed for customers in an experience that moved at the dealership’s pace.

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Topics: Accessory News

Progressive dealership groups steer industry with recent success

Posted by Insignia Group on Jun 17, 2015 11:00:00 AM

When your Q1 earnings rise, people listen. That’s the case with four publicly traded auto dealership groups. Asbury, AutoNation, Lithia and Sonic all have initiatives in play. All four key on ease of sale and a streamlined buying experience. Some have encountered setbacks. They all remain on track to transform the way consumers shop for cars, though

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Topics: Increase Profits

Top vehicle safety features consumers want

Posted by Insignia Group on Jun 9, 2015 11:00:00 AM

Convenience and entertainment are fine in a new vehicle. Consumers want safety technology most, though, according to a J.D. Power study. J.D. Power is a marketing information services firm. Its inaugural U.S. Tech Choice Study identified five car technologies customers want most. Three relate to safety features, especially collision protection. Auto makers must focus on safety as driving autonomy becomes mainstream.

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Topics: Customer Retention, Accessory News

What is your accessory product offering?

Posted by Insignia Group on May 19, 2015 8:00:00 AM

What’s your go-to offering for vehicle personalization? We’re talking lead-in products. As dealerships develop a plan for vehicle customization, a lead-in product ought to emerge. With emphasis on accessory sales, a dealership can play to its strengths at a crucial juncture.

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Topics: Accessories System, Customer Retention, Process Training