10 tips to create an eye catching vehicle with accessories

Posted by Insignia Group on Mar 29, 2012 8:00:00 AM

With every cul-de-sac lit up like Rockefeller Center, millions of sales papers advertising $3 dollar flat screen TVs at Wal-Mart (slight exaggeration), and ginormous inflatable snowmen in every mall parking lot, consumers are distracted.

Ever wonder why they spend so much energy creating those elaborate holiday window displays every year? It’s because it grabs the consumer’s attention, draws them into the store, and leads them to purchase merchandise. With a well pre-loaded vehicle, you can do the same thing. Here are ten tips for creating an eye catching vehicle worthy of a show.

1. Wheel Kits: A nice set of wheels on any car will grab attention. But, this is particularly important for prospects interested in purchasing trucks like the Toyota Tacoma, Chevy Silverado , and Ford F-150.

2. Wraps: One of the hottest accessories in the Insignia system right now are the wraps that allow you to choose custom stripes for vehicles like the Chevy Camaro and the Chevy Cruze.  Did you know the Neiman Marcus 2011 edition of the Camaro sold out in 3 minutes! The model had unique paint and stripping.

3. Grills: An easy way to separate your inventory from every other dealer selling the same brand is grills. Mazda is doing a great job with the new Mazda 3 grill mask selections. It’s different from any other brand. If you are selling trucks this is excellent way to grab attention as well.

4. Electronics: It seems that we are quickly approaching the age were TV’s in the headrest of minivans and navigation in the dash of all vehicles will be standard. Why not get ahead of the trend? Both are very unique selling features for families. 

5. Custom leather packages: For prospects who desire more luxury, custom leather on an economically produced model can really grab their attention.

6. Window tint: This needs no explanation!

Offer personalization

7. Chrome accents: Prospects looking for sporty vehicles, trucks and economy vehicles all enjoy a little flash. Chrome accents like gas covers, fender trims and mirror covers give the vehicle a glitzy personalized feel.

8. Sunroof: This is an attractive feature no matter the season.  The Hyundai Veloster offers this in an accessories package called the style package. It also includes a chrome grill surround with piano black highlights and a leather wrapped steering wheel and shift knob.

9. iPod and Smart Phone adaptor kits: This is especially important to younger buyers. Vehicles like the Scion XB and the KIA Soul were created with them in mind and the iPod adapter is standard on all models.  Why not place the OE iPod cable inside to match the car.

10. Body side molding: the right type of molding on a car can almost change the identity of it. For that reason alone the model will stand out. This has become a hot item for any dealer to up-sell.

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Topics: Accessories System, Presentation Tools