Until September 30th, dealerships have a valuable opportunity to capitalize on multiple benefits and diversify their income streams through the unexpected EV tax credit loophole.
Blog
How the EV Tax Loophole Works in Favor of Accessory Sales
Topics: Accessory News, Dealership, Accessories sales, increase sales
The Rise of Digital Retailing in Automotive: Meeting the Modern Customer’s Expectations
Digital retailing is transforming the automotive industry, signaling a significant technological evolution in how vehicles are bought and sold. Today’s car buyers have grown accustomed to seamless digital experiences in nearly every aspect of their lives—from booking flights and hotels to ordering groceries and managing finances—all through their smartphones. As a natural result, car buyers expect that same level of convenience, speed, and accessibility when it comes to purchasing a vehicle.
OEMs are keenly aware of this shift and are actively exploring ways to modernize the dealership experience, particularly how to tailor the sales process to meet the current needs of their customers. The main goal? Create a faster, more convenient, user-friendly car buying journey that fits into the digital lifestyles of today’s consumers.
Topics: sales team, Accessories sales, tips, increase sales
At Insignia Group, our pets are basically our co-workers.
They pop up unannounced in video calls, steal our lunch, nap in our chairs, and undoubtedly make the workday a whole lot better! Whether it’s a dog snoring at our feet or a cat climbing across the keyboard again, pets have become a regular part of the work-from-home vibe.
Introducing a few of our favorite supporting characters: the pets of Insignia Group.
Topics: Dealership, Insignia Group, parts department
How to Emulate Subaru's Success in Your Dealership
When it comes to selling accessories, many dealerships struggle to get off the ground. Yet Subaru dealers consistently prove that, with the right approach, accessories can be a continual revenue driver without slowing down the sales process or overloading the F&I menu.
So, what’s Subaru doing differently? It comes down to three things: brand-loyal customers, a robust catalog, and top-down buy-in. Let’s break down why their dealers are succeeding and how these strategies can be applied to your showroom floor.
Topics: sales team, Accessories sales, tips, increase sales
Tariffs on parts and imported cars don’t mark the industry’s demise.
The pandemic gave us a brutal reminder that the automotive industry has always been at the forefront of large-scale disruptions. When the first lockdowns hit, manufacturers, suppliers, and dealers scrambled to predict the future. Would supply chains ever recover? Would consumer behavior permanently change?
Topics: Increase Profits, Dealership, Accessories sales
3 Things Dealers Can Do in a Chaotic Sales Environment
Automotive industry experts were eager to predict the future of car-buying after the pandemic. Would it become fully digital, a new process, or return to normal?
Today’s reality is a chaotic mix, with customers split between online, in-store, and a foot in each realm. Dealerships are struggling to keep pace. Consistency is a common problem, and there’s plenty of margin for error when a customer abruptly transitions from your website halfway through the process.
Topics: Sales Best Practices, Dealership, Accessories sales, customer experience
3 Things The Auto Industry Can Learn From Blockbuster
The year was 1997.
Blockbuster looked down from its throne to scorn the new court jester. The jester danced with enthusiasm and grit, smiling warmly at the King of Video Rental. Blockbuster rolled its eyes and signed off on a late fee for Titanic. With few details to spare, the King later died a tragic death. The jester took the throne, and quadrupled the kingdom. The jester was Netflix, and his legend is clear: don’t get too comfortable or the joke will be on you.
Topics: Sales Best Practices, Dealership, Accessories sales, customer experience
Dealerships 3 Main Objections to Selling Accessories
Automotive accessories are a multi-billion dollar industry largely unaffected by the constant ebbs and flows in the car business.
Still, dealerships are often hesitant to present and sell accessories at the point of sale. In some stores, customers have to ask for the accessories to access them. In others, there are haphazard approaches that use accessories as a closing tool or an afterthought, often doing more damage than good.
Is there a better way? Of course!
And don’t simply take our word for it. We’ve also asked an industry veteran of twenty years for their insight.
Topics: Sales Best Practices, Dealership, Accessories sales, customer experience
Buying a new car isn’t always filled with giant red bows and excitement. Car buying can be out of necessity. For some customers, the prospect of a new car with the latest features can’t dislodge loyalty to a beloved automobile.
Leah, a mortgage lender from Charlotte, reminisces on buying her new car before Christmas. “I don’t hate my new car necessarily. It’s just that my old one took me everywhere and always brought me safely home. There’s a lot of memories in that car and I was used to it. I spent more time in that car than in my house these last few years. Unfortunately, it had 370,000 miles on it, and it was just time to move on.”
Topics: Sales Best Practices, Dealership, Accessories sales, customer experience
How Auto Accessories Create Departmental Cohesion
Dealership management does a lot of gymnastics to keep things running smoothly.
And managing personalities while meshing departments is a big part of daily life in a car dealership.
The “every man for himself” culture in car dealerships can be a pervasive problem. It’s there below more pressing issues like inventory shortages or shrinking profit margins.
When will it all bubble up over the brim?
Topics: Accessories System, Sales Best Practices, sales team, sales, Best Practice, Accessories sales, increase sales, salesman