Blog

One Accessory Sale Can Change the Profit Equation

Posted by Insignia Group on Oct 6, 2026, 2:13:10 PM

Vehicle margins are under pressure, and many variables are outside of your control. Consumers on increasingly tight budgets, high interest rates, and diminished dealer pricing power all factor into the difficulty of meeting your numbers.

If your store is feeling the pressure, you don't necessarily need to sell more cars to make more money. Instead, utilize opportunities to add more profit to every car sale. This is where the incredible staying power of accessories saves the day.

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Topics: Sales Best Practices, Increase Profits, accessories, sales team, increase sales

Gamified Accessory Sales Training for Dealership Teams

Posted by Insignia Group on Sep 30, 2026, 3:01:34 PM

 While headlines warn of crisis, razor-thin margins, and rapid decline, accessories remain unbothered—giving dealerships a reason to believe Q4 doesn’t have to be all doom and gloom.

We’re not going to stop talking about this. The accessory industry repeatedly sidesteps the automotive industry’s crashes and keeps thriving. It happened during the 2008 economic crash, when everyone held on to their aging vehicles and opted to accessorize them. It happened in 2020 when the world shut down, and everyone wanted racks and cargo management to hit the open road. And it’s happening again now, as tariffs, inflation, and supply chain friction are driving people crazy—and SEMA still reports over $52 billion in aftermarket sales.

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Topics: Sales Best Practices, Increase Profits, accessories, sales team, increase sales

Give Your Sales Team a Raise Without Selling More Cars

Posted by Insignia Group on Jun 22, 2026, 1:39:09 PM

Few statements create more frustration in a dealership than hearing, "The pay plan isn't working."

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Topics: sales team, increase sales, Summer, accessory sales

Auto Accessories To Keep Cool This Summer

Posted by Insignia Group on Jun 1, 2026, 10:50:16 AM

An unfortunate reality about school break and vacation mode is the disappointing truth that summer doesn't translate into lazy days on the beach for everyone. For most of us, summer means going to work in hotter weather and chasing down leads to hit our numbers.

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Topics: sales team, increase sales, Summer, accessory sales

Turning Customer Behavior into Higher Revenue Per Deal With Psychology

Posted by Insignia Group on Apr 1, 2026, 8:40:03 AM

Vehicle Personalization isn’t a difficult concept that will lay waste to the car sale.

It’s science. The consumer drive to personalize has been analyzed in depth. When dealerships understand the driving force behind the custom car accessories market, selling accessories will finally feel like the light work that it’s always been.

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Topics: Sales Best Practices, Dealership, Accessories sales, increase sales

Kruse Motors Finds The Sweet Spot in Accessory Sales

Posted by Insignia Group on Jan 7, 2026, 4:46:52 PM

Turning the page on the calendar resets monthly, quarterly, and yearly goals; yet many things are business as usual. Dealerships continue to navigate evolving buyer expectations and rapidly changing technology while juggling the ongoing fade of the salesperson as we know it.

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Topics: Customer Success, sales team, Accessories sales, tips, increase sales

5 Essential Winter Car Accessories to Bundle This December

Posted by Insignia Group on Dec 9, 2025, 4:55:38 PM

The holiday season is here, and while many customers are shopping for new cars, others are looking to get their current vehicles ready for the challenges of winter. With an automotive accessories sales process, your store can cater to both groups.

As temperatures drop and road conditions worsen, now is the time to promote seasonal accessories in the service lane and on the sales floor. These accessories will protect your customers’ vehicles and will also boost your revenue in Q4 and beyond. 

Consider these essential winter car accessories to increase customer satisfaction and boost your bottom line in the front and back of the house.

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Topics: sales team, Accessories sales, tips, increase sales

A Dealer’s Take on Using IG Suite: Why Buy-In and Support Matter

Posted by Insignia Group on Nov 19, 2025, 10:33:38 AM

Daily life in the automotive industry brings consistently fresh challenges. From new models rolling out, to changing customer expectations, to learning new technology—it’s always refreshing to hear what’s actually working for real dealerships. 

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Topics: sales team, Accessories sales, tips, increase sales

Dealerships Driving Success with Consistent Accessory Sales Processes

Posted by Insignia Group on Oct 1, 2025, 12:10:59 PM

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Topics: sales team, increase sales, accessory sales

How the EV Tax Loophole Works in Favor of Accessory Sales

Posted by Insignia Group on Jul 10, 2025, 4:18:31 PM

Until September 30th, dealerships have a valuable opportunity to capitalize on multiple benefits and diversify their income streams through the unexpected EV tax credit loophole.

The electric vehicle leasing tax loophole allows dealers to claim the commercial clean vehicle tax credit, up to $7,500, on leased EVs, regardless of vehicle price, buyer income, or battery origin.

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Topics: Accessory News, Dealership, Accessories sales, increase sales