5 Essential Winter Car Accessories to Bundle This December

The holiday season is here, and while many customers are shopping for new cars, others are looking to get their current vehicles ready for the challenges of winter. With an automotive accessories sales process, your store can cater to both groups.

As temperatures drop and road conditions worsen, now is the time to promote seasonal accessories in the service lane and on the sales floor. These accessories will protect your customers’ vehicles and will also boost your revenue in Q4 and beyond. 

Consider these essential winter car accessories to increase customer satisfaction and boost your bottom line in the front and back of the house.

1. All-Weather Floor Mats

Slush, mud, and salt are all common occurrences in the winter months, and regular floor mats often add to the mess, trapping dirt in their fibers. All-weather floor mats are a perfect lead-in product for every customer, regardless of vehicle or brand. Make sure every customer has the option to roll these affordable winter accessories into financing. 

Emphasize the convenience of easy-to-clean mats that protect the car’s carpeting, preventing stains and wear and tear. Offering custom-fit mats for different models can make the upsell even more attractive.

2. Winter Wiper Blades

High-quality winter wiper blades are an easy sell in many parts of the country for safety reasons. Snow and freezing rain can damage regular blades, leaving drivers with reduced visibility. Winter wiper blades are specifically designed to handle harsh weather. Every customer who comes through the service lane with regular blades provides the perfect upsell opportunity. And, winter blades are a great option to bundle along with other accessories to present and sell in the showroom. 

Highlight the importance of visibility and safety, reminding customers that clear windshields are a key factor in preventing accidents during the winter months. Certified OEM installation and warranty can also encourage customers to make the purchase.

3. Winter Emergency Kits

A winter emergency kit is a great way to bundle accessories and deliver excellent service to your customers. Traditional kits may include items such as blankets, flashlights, and first-aid essentials, though your dealership can customize the package to improve profitability and appeal. Consider pairing helpful accessories, such as ice scrapers, with OEM items like car covers and engine block heater cords. Or, create a holiday-ready package that feels like a thoughtful gift for anyone with items like snow brushes and windshield washer fluid. 

4. Heated Seat Cushions

For drivers in icy climates, heated leather seat cushions can make the difference between a frigid commute and a cozy ride. Our showroom tool, IG Suite, allows dealers with aftermarket features to present top-of-the-line heated leather at the point of sale. Upgrading to leather increases comfort during extended cold seasons and helps customers get into the service lane more quickly. 

5. Winter Tires

Winter tires are designed with deeper treads and softer rubber, providing better traction for handling ice or snow. Tire chains, while not as common, can also be a necessary accessory for drivers in areas with severe winter weather. Partner with your service department to offer tire installation services for customers purchasing winter tires. Promote the safety benefits of winter tires over all-season tires and encourage customers to prepare their vehicles for snow in advance.

Insignia Group Can Help

Selling winter car accessories helps your customers take better care of their vehicles and makes your dealership a one-stop shop for buyers. With the right accessories sales process, you can position your dealership as the go-to destination for all their seasonal car care needs.

Winter is the perfect time to showcase your dealership’s customer-first approach—helping drivers stay safe, comfortable, and prepared for the road ahead.

Today, accessory sales are better positioned for success as customers research their options. Adding a digital accessory to the car and viewing it from multiple angles has never been more attractive. Customers can toy with accessory packages without pressure from a salesperson. Presented correctly, accessory sales will skyrocket along with online car purchases. Our integration with major digital retailers covers all your bases, allowing for a seamless transition when customers decide to visit the store. Schedule a demo with us today to see how Insignia Group can support your accessory content.