.png?width=145&height=40&name=newlogo-black%20(2).png "Insignia Group logo"){kind=small}
While headlines warn of crisis, razor-thin margins, and rapid decline, accessories remain unbothered—giving dealerships a reason to believe Q4 doesn’t have to be all doom and gloom.
We’re not going to stop talking about this. The accessory industry repeatedly sidesteps the automotive industry’s crashes and keeps thriving. It happened during the 2008 economic crash, when everyone held on to their aging vehicles and opted to accessorize them. It happened in 2020 when the world shut down, and everyone wanted racks and cargo management to hit the open road. And it’s happening again now, as tariffs, inflation, and supply chain friction are driving people crazy—and SEMA still reports over $52 billion in aftermarket sales. “Approximately one in four vehicle owners purchased accessory or performance products to personalize their vehicles in 2025, reinforcing the continued demand for customization across a broad range of consumers. While enthusiast builds and dedicated project vehicles remain important segments, the research shows that most consumers purchase aftermarket products to personalize, improve, or enhance their everyday drivers.”
—2026 SEMA Market Report
There is a light at the end of the tunnel, and you don’t have to start from scratch on a strategy to make it to the end of the year. Make it a game.
Introducing IG Bingo
Our customers always ask us what other stores are doing to increase their accessory sales, and today we’re unlocking one of our most successful stores’ approaches: gamified sales competitions.
IG Bingo was born out of the desire to help you diversify your accessory sales in a fun, engaging way. This October, we’re encouraging our dealers to take advantage of this free resource and make accessory sales a little more competitive (and a lot more fun).
We’ve created a ready-to-use Accessory Sales Bingo Card to help you get your team talking about accessories, building better habits, and closing more accessory sales.
Simply download the card, choose whatever prizes or incentives make sense for your store, and let the competition begin. Whether you offer cash, gift cards, merchandise, or bragging rights, you decide what motivates your team.
We provide the game, and you make it yours. Your team sells more accessories. Customers get an elevated experience. The dealership increases its bottom line. Every. Body. Wins.
