A Dealer’s Take on Using IG Suite: Why Buy-In and Support Matter

Daily life in the automotive industry brings consistently fresh challenges. From new models rolling out, to changing customer expectations, to learning new technology—it’s always refreshing to hear what’s actually working for real dealerships. 

That’s why feedback from people like Chris Bradshaw, Vice President of Fixed Operations at Carr Auto Group, carries so much weight. It’s one thing for us to tell you our product will increase department communication and add front-end gross. It’s another thing entirely for a dealership to put in its two cents.

Chris has used IG Suite, our in-store accessory tool, at two different points in his dealership’s journey, and his perspective gets right to the heart of what makes a tool valuable (and what doesn’t).

“My overall experience with Insignia [Group] has been extremely positive…It is a great point of sale tool, and used properly and consistently will net exceptional gains. It is like any other tool in that you will get out of it what you put into it. The support from the team at Insignia [Group] is fantastic, and anyone can tailor it to their specific need or style.”

—Chris Bradshaw, Carr Auto Group

Consistency Makes the Difference

One of the things that stands out in Chris’s feedback is that success doesn’t just come from having the right platform. Reaching goals comes from regular use and building the process into the dealership’s rhythm.

Every store has tools that sit in the background collecting dust. Chris’s experience is a reminder that the software works best when people give it the room to do what it’s designed to do. 

Our showroom accessory tool, for example, reaches peak performance when there’s upper management buy-in and consistent presentation of four accessories per customer. 

A Tool That Fits Your Store’s Personality

Dealerships aren’t one-size-fits-all, and neither are their sales processes. Chris’s comment about “tailoring the tool to their specific need or style” is something we hear a lot!

Some teams lean on IG Suite to pull accurate accessory information, others focus on delivering a five-star customer experience, and others want a simple way to provide customers with accessory options without bringing the sales process to a grinding halt. The flexibility to match those preferences and build custom packages that cater to your customer base is what makes the tool feel natural rather than forced.

Support You Can Count On

There’s no shortage of tools and resources available for dealerships today. Having a support team you can call, email, or lean on when you’re stuck, however, is a real game-changer. Instead of slugging through text-heavy FAQs or support documents, why not just pick up the phone or shoot an email to your personal consultant? 

Chris highlighted Insignia Group’s support for a reason—because good support makes the learning curve less steep and helps everyone stay confident using the tool day-to-day. It’s that kind of steady, behind-the-scenes guidance that helps dealerships get the most out of any platform.

You Get Out What You Put In

At the end of the day, Chris summed it up perfectly: the tool works if you work with it. There’s no magic button in automotive retail (if only). With consistent use, a little customization, and a reliable support team in your corner, tools like IG Suite can make the sales process smoother for your staff and your customers.

Insignia Group Can Help 

Finding new ways to deliver a positive customer experience with digital tools will give dealerships a competitive edge. Dealers who want to stay relevant (and profitable) must rethink what they offer and how they sell. The tech gap is only getting wider, and the road ahead is digital. 

Insignia Group’s API is ready to plug into your data today! We partner with major digital retailers to deliver your accessory information consistently and accurately, whenever and wherever you need it. 

Contact us today to find out how to close the gap.