10 hot car accessories for personalization generation

by Insignia Group on Nov 20, 2014 10:40:00 AM

Young people are excited about accessories and car brands are taking note. Hyundai Motor America announced they would be rolling out about 30 accessories on their models, starting with the Veloster. Usually each model only has about...

Fall is the time for your seasonal tire and wheel program

by Insignia Group on Oct 7, 2014 8:30:00 AM

A couple of years ago, Chicago was riddled with potholes through a long winter.  After seeing customer after customer come in with blown tires and bent wheels we saw an opportunity-- and not just for the parts and service department....

GSMs and SMs: Are you providing good ROI to your dealership?

by Insignia Group on Sep 24, 2014 8:30:00 AM

So, you think you are a good General Sales Manager?  Numbers are up, you have an excellent sales record and your sales team is great. What else can you do? You may be thinking " what more could your dealership ask for?" Consider what...

Client's taste doesn't match their budget? This will help...

by Insignia Group on Sep 3, 2014 8:30:00 AM

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and a list of features. Features on a vehicle used to not...

Using Pinterest to sell automotive accessories

by Insignia Group on Jun 17, 2014 8:30:00 AM

Pinterest represents a great way to share photographs and collections of interesting objects online. Bookmarked pins and collections can be assembled through the social network, which can also be used as an app on iPads and iPhones....

Turnover, impacting CSI and dealership profits

by Insignia Group on May 12, 2014 8:30:00 AM

High turnover amongst employees has been cited as the #1 challenge for dealerships.  Recruiting, hiring and retaining top talent has a price tag.  How does the revolving door of employees impact your profitability? We have all...

5 auto accessories your dealership should be selling

by Insignia Group on Jan 7, 2014 8:30:00 AM

We know the  importance of selling auto accessories and how doing so can dramatically increase dealership profits.  Now that you have decided to start selling accessories, the next logical question is, “Well, which auto...

5 popular aftermarket accessories and how to sell them

by Insignia Group on May 9, 2013 8:00:00 AM

If you are in a dealership that has an accessories profit center, you already understand the revenue potential. Consumers are constantly looking for ways to personalize everything from electronics like iPads to automobiles. As a...

3 tips for a successful aftermarket accessories program

by Insignia Group on Jun 11, 2012 8:00:00 AM

The vast world of aftermarket can seem like an intimidating experiment for dealers. But, when you are establishing your accessories program that features aftermarket products you don’t have to reinvent the wheel. Insignia Group and...

How to offer vehicle personalization to women successfully

by Insignia Group on May 1, 2012 8:00:00 AM

The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering.  From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything...