Blog

Winter is the season for new potholes. As we approach months of snow, freezing temperatures, and harsher overall conditions, roads are prone to crack under the pressure. The result is blown tires and bent wheels on your customer’s vehicles. 

Now is the opportune time to be proactive about better serving your customers. Seasonal tire and wheel programs will benefit your customer base while adding profit to fixed ops and striving towards those year-end goals.

One of the first steps in creating an accessories powerhouse in your dealership showroom is selecting the right person to champion the project. 

While we recommend a dedicated accessory manager as a best practice, dealerships of varying brands have succeeded in three different ways. Your store can be successful by finding the right fit for your store size, brand, and unique customer base. Examine your dynamics and see who you can lean on as your expert in all things Vehicle Personalization. 

A well-laid process that works for your store is the key to your success. There’s room for variation in the details. 

Have shrinking profit margins put a damper on your Q4 goals? No need to throw in the towel or resolve to just get by until next year. There’s a manageable change you can implement today to finish 2024 strong!

The pendulum of dealer sales climates has swung sharply in the other direction for the first time post-COVID. 

The current inventory levels, unprecedented in years, have necessitated a shift in strategy. Salespeople, who previously thrived on high-profit orders, now need to accept smaller deals to maintain the dealership's momentum. 

In extreme cases, salespeople may even receive less than $100 for selling a vehicle. That’s one to two hours of work, sometimes more, to make $100 or less.

The reality is harsh, yet we all must work within it, knowing the pendulum is bound to stay in motion. 

Selling auto accessories is more than just tacking on extras to a car deal—it's about enhancing the driving experience and building customer relationships. To successfully navigate this niche, understanding and applying best practices can significantly boost your accessory sales and customer satisfaction. Here’s a comprehensive guide to help you refine your approach and achieve better results. 

Quality salespeople will tell you they'll take "no" over "let me think on it" any day. 

No is easier to work with. This person may have been an unqualified prospect or someone to circle back to within a month. On the other hand, somebody who wants to think about it can require some gymnastics to get to the real objection. 

It's nothing you can't handle. Maintain a positive attitude, and don’t forget the tools in your back pocket.

When Miguel Vasquez moved from downtown Dallas to the suburbs, he quickly realized he’d closed the books on his walking and public transportation days. 

After weighing his options, he decided it was time to start his car-buying journey. 

Miguel was in the market for a used car and determined to adhere to his budget. Like many people, Miguel was buying a car out of necessity and needed to do some online research to determine what kind of car would fit his needs. 

“Online window shopping helped me compare multiple vehicles at the same time. I wanted to see if anything caught my eye, plus easily view features, specs, and prices. I did some perusing at the dealership, too,” Vasquez says.