Building a Bridge Between Sales and Service With Accessories

A timeless challenge in dealership operations is maintaining a consistent customer experience throughout the entire process. Sales and service teams are both essential to a dealership’s success, yet they often operate as parallel entities rather than working in sync. The divide can especially create tension in areas like accessory sales, where both teams have a role to play in delivering a five-star customer experience. 

That’s why this recent feedback from one of our dealer partners really resonated with us:

“I believe the Insignia Group tool helps bridge the gap between sales and service. When used correctly, it creates a smooth and efficient accessory sales process for both the sales team and customers. The latest update has further improved the workflow, making it an even stronger tool for our dealership.”

—Frank Carr, Fairway Subaru of Greenville, South Carolina 

This kind of testimonial gets right to the heart of what we strive to accomplish—helping dealerships operate as one cohesive team. Accessories are often seen as a “nuisance” when the process is haphazard. When the process is done right, on the other hand, accessories become a meaningful part of the overall customer experience. A cohesive accessory process not only allows for personalization, increased gross profit, and strengthens the customer relationship, it also makes customers sticky by bringing them back in more quickly. 

Still, in many stores, accessory sales fall through the cracks. Sales teams may not have visibility into installation scheduling, while service teams may not know what was sold upfront. When that happens, it’s not just the dealership that loses—the customer does too, and CSI scores suffer. 

That’s the gap we’ve always aimed to close.

Streamlining internal communications and making accessory information accessible to both sales and service teams, Insignia Group helps turn what used to be a fragmented process into a shared opportunity. For dealerships, that means less manual back-and-forth, fewer missed details, and more time spent focusing on the customer experience. For customers, it means transparency, convenience, and a consistent, high-quality interaction every step of the way.

Ultimately, the best tools make great teams even better, and that’s what drives us forward. Helping dealerships bridge the gaps so every accessory sale feels effortless has always been our main objective, regardless of how the car-buying process shifts.

Insignia Group Can Help 

Finding new ways to deliver a positive customer experience with digital tools will give dealerships a competitive edge. Dealers who want to stay relevant (and profitable) must rethink what they offer and how they sell. The tech gap is only getting wider, and the road ahead is digital. 

Insignia Group’s API is ready to plug into your data today! We partner with major digital retailers to deliver your accessory information consistently and accurately, whenever and wherever you need it. 

Contact us today to find out how to close the gap.