Blog

Insignia Group

Recent Posts

The Pandemic's Effect on Auto Accessory Sales in 2021 Infographic

Posted by Insignia Group on Nov 16, 2021 2:36:38 PM

Read the full report here.

Read More

Cyber Monday is for Vehicle Sales Too!

Posted by Insignia Group on Nov 30, 2020 3:35:00 PM

If COVID-19 hasn’t convinced car dealers of the necessity of a vibrant online retail presence, maybe Cyber Monday 2020 will. Even before the pandemic, Cyber Monday was growing as the virtual twin (literally!) of Black Friday. Cyber Monday emerged as shoppers logged online the Monday after Thanksgiving to check store websites for any missed deals from Black Friday. 

Adobe Analytics, a marketing data software company, is predicting—in spite of or due to the pandemic—that Cyber Monday 2020 (Nov. 30) will garner $12.7 billion in online sales, up from the $9.4 billion in e-commerce in 2019.

Read More

Topics: Dealership, Vehicle Personalization, accessories, customers, success, tips, creative, profit, COVID-19, Social Distancing, cyber monday

5 Ways to increase revenues without selling one more car

Posted by Insignia Group on Jan 17, 2020 5:00:00 PM

Margin Compression? Missing gross profit? Want to pocket more cash?

Can you do it without selling any additional cars?

Regardless of the year-to-year ebb and flow of vehicle sales, Vehicle Personalization is a great way to increase revenue and deepen your profits...or pockets!

Read More

Topics: Increase Profits, Accessories sales, we-owe, preload, Gross profit, customer experience

Insignia Group Announces Million Dollar Challenge Coin Dealerships

Posted by Insignia Group on Feb 8, 2018 10:30:00 AM

February 8th, 2018 ROCK HILL, SC -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, announced the winners of its annual Million Dollar Challenge Coin. Each year Insignia honors dealerships selling more than one million dollars in Vehicle Personalization (accessory sales) in their dealerships over the previous year (2017).

To qualify for Insignia Group’s distinction, the dealership must sell more than one million dollars in accessory parts through the dealership's showroom sales process. These sales exclude e-commerce sales made through the dealership's online efforts.

Read More

Topics: Toyota of Braintree, Challenge Coin, Jeff Belzer, Mountain State, Sonic Dealership, Mark Miller Toyota, Educate, Rudy Luther, Luther Brookdale, Ken Garff, Larry Miller Toyota, Smart Motors, Beaverton Toyota, Michaels Toyota Bellevue

There’s A Colossal Market For Small-Car Accessories

Posted by Insignia Group on Aug 9, 2016 10:18:11 AM

Even the small cars need a touch of pizzazz.

Compacts cut a metropolitan profile these days. In this market, it’s not enough to be fuel-efficient. Popular small cars such as the Chevrolet Cruze, Honda Civic, and Ford Focus sport sleek body lines. Those lines feature popping colors and racks to support all sorts of outdoor habits.

Which customization and accessories, dealer or aftermarket, will let you ride like a boss? Here’s a guide to a few.

Read More

Topics: Increase Profits, Vehicle Personalization, accessories

Smart Motors: Myth-buster and Master of Vehicle Personalization

Posted by Insignia Group on Mar 24, 2016 12:00:00 PM

All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars." Smart Motors, in Madison, WI, quickly puts this objection to rest.

Read More

Topics: Accessory News, Toyota, Challenge Coin

How the human touch supplements tech in dealerships

Posted by Insignia Group on Mar 9, 2016 12:00:00 PM

Automotive innovation often charges ahead into advanced technology. The car sales game seems stuck in first gear in comparison.

Read More

Topics: Customer Retention

Toyota, I invite you to go ahead with your bad self

Posted by Insignia Group on Feb 5, 2016 6:02:41 PM

Oh yes, they know what they're doing! Strategic. Smooth operator. Toyota, you've done it again. 

Read More

Topics: Accessory News

How Accessories Help Develop Emotional Attachment

Posted by Insignia Group on Dec 2, 2015 7:30:00 AM

Rena hates her new car.

Read More

Topics: Presentation Tools

Sema 2015-King of the accessory and performance parts event

Posted by Insignia Group on Nov 24, 2015 12:48:50 PM

In some respects it’s a shame that the SEMA (Specialty Equipment Marketing Association) annual Show is a “trade only” event each year. There are literally thousands of car geeks and gear heads that would die to attend the largest car/accessory/performance parts/hotrod/truck/off-road /auto racing/motorcycle/ education /media /party event/how the heck did you every build that/happening in the world. It is truly an Automobilia-Techno-Maxima event that every auto lover should be able to experience.

Read More

Topics: SEMA