Blog

In the past few years, dealers have found that leasing has become a more popular choice for car buyers. When a customer leases, there are many advantages to both the buyer and the seller. Consumers enjoy the benefit of low payments, the ability to get a new car every few years, and latest technology and safety systems.

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and list of features. Features on a vehicle used to not carry much importance, but today they can be a major sales solution. Today’s “A la carte” culture has placed an extreme level of significance on options in a purchase deal. Another factor weighing heavily on the car deal is a customer’s budget.  So, what do you do when a customer’s taste in features doesn’t fit their budget?

You let them order “A la carte.”

As another way to show our commitment to helping you make more by selling accessories, Insignia Group provides easy-to-use word track examples. The use of these word tracks can help you verbally transition from the sale of the vehicle to selling accessories. Getting to know your customer during the car buying experience will help you understand their lifestyle, making it easier to determine what accessories are the best fit. 

In the Insignia blog, we've discussed the growing automotive accessories market and the 4 main advantages of offering accessories. Now, we'll take a closer look at each of these advantages. Today--the financing advantage. 

Whether a Notre Dame fan or not, you have to admit the "Play Like A Champion Today" slogan and ritual is inspiring.  The term champion brings to mind admirable qualities. Leadership, devotion, and discipline are all qualities that extend far beyond the athletic field.  When looking to develop a strategic vehicle personalization plan, you'll need to designate your own "champ" to drive success.

OE accessories aren't the only way to build a personalization profit center in your dealership! Your customers have different needs for their new car, and adding accessories is no different. Whether you're customer is interested in keeping cost down, or has needs beyond the OE product offering aftermarket is always a good place to look.

It’s that time again. We’ve started thinking about our resolutions for the upcoming year and the challenge is about to  begin. Maybe they’re personal, or perhaps professional.  Regardless of your role in the company it is important to always set career related goals. To start the year off with some fun and perhaps a little help, the Insignia team pooled some ideas on a list of 2013 New Year’s Resolutions for dealerships. I know what you're thinking-people are not very good at keeping their New Year’s resolutions. Four in five Americans fail to attain their New Year’s resolution, with a third giving up before the end of January. Well we just didn’t offer resolutions. We also left some tips on how to keep them obtainable.

Recently I was talking with the owner of a dealer group about personalizaation. We talked about his team's desire to sell vehicle personalization across his 17 dealerships.  I talk with so many dealership owners that simply have a tough time motivating their team to sell BEYOND the vehicle. Many--maybe too many--accept this as “the way it is.”

This particular dealer principal's comment was simple: “We all like cars, and we all like the toys and accessories that go on cars. That’s why it’s such a fun business. If you can’t close your people on that, maybe you’re in the wrong business.”

Dealership sales people are some of the most creative people with the best relationship building skills. They convince people they just met to part with thousands of their hard earned dollars in exchange for transportation. A vehicle is the second most expensive thing most people will buy. Why do some dealers trust that their sales staff can sell a person a car, but don't believe they can show their customer the benefit of personalization to fit their lifestyle?

Selling automotive parts and accessories on Facebook is a lot easier than you may think.

There are several tools and resources that can allow you to transform your company's Facebook page into an online selling machine. Here are a couple of resources that you’ll want to consider.