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Dealership management does a lot of gymnastics to keep things running smoothly. 

And managing personalities while meshing departments is a big part of daily life in a car dealership. 

The “every man for himself” culture in car dealerships can be a pervasive problem. It’s there below more pressing issues like inventory shortages or shrinking profit margins.

When will it all bubble up over the brim?

Winter is the season for new potholes. As we approach months of snow, freezing temperatures, and harsher overall conditions, roads are prone to crack under the pressure. The result is blown tires and bent wheels on your customer’s vehicles. 

Now is the opportune time to be proactive about better serving your customers. Seasonal tire and wheel programs will benefit your customer base while adding profit to fixed ops and striving towards those year-end goals.

One of the first steps in creating an accessories powerhouse in your dealership showroom is selecting the right person to champion the project. 

While we recommend a dedicated accessory manager as a best practice, dealerships of varying brands have succeeded in three different ways. Your store can be successful by finding the right fit for your store size, brand, and unique customer base. Examine your dynamics and see who you can lean on as your expert in all things Vehicle Personalization. 

A well-laid process that works for your store is the key to your success. There’s room for variation in the details. 

When Miguel Vasquez moved from downtown Dallas to the suburbs, he quickly realized he’d closed the books on his walking and public transportation days. 

After weighing his options, he decided it was time to start his car-buying journey. 

Miguel was in the market for a used car and determined to adhere to his budget. Like many people, Miguel was buying a car out of necessity and needed to do some online research to determine what kind of car would fit his needs. 

“Online window shopping helped me compare multiple vehicles at the same time. I wanted to see if anything caught my eye, plus easily view features, specs, and prices. I did some perusing at the dealership, too,” Vasquez says. 

Does the thought of selling accessories get you bent out of shape? When it comes to presenting personalization at the point of sale, there’s a process you can follow to the letter to snap you back.

Even dealerships that throw accessories at the wall to see what sticks make money. While a haphazard approach isn’t sustainable and surely not the best way to do things, accessories just hold their own. 

Your customers are hard-wired to personalize. That’s the facts—so if you opt not to offer accessories out of fear of losing the sale or confusion on how to do it, your customer will head to the aftermarket vendor down the street. 

Keep your money in-house. Ensure your customer is getting OE accessories (under warranty) installed by factory-certified technicians. And then reap the benefits!