Blog

Have you been setting Sales goals for 2012?  How about this one: Make more money per vehicle sold

With all the content that’s out there it’s hard to keep customers engaged. This is not to mention the hundreds of websites you are competing with. As a dealership you have to stand out online as well. Here are four tips to keep your customers engaged and prevent them leaving your website without becoming a customer.

1.       Videos:

Insignia customer Carl Moyer, owner of Karl Chevrolet is making headlines in Automotive News.

The dealership constantly ranks in the top five   U. S. Chevy stores in new-vehicle sales, certified used-vehicle sales and accessories.

Karl Chevrolet’s business practices have allowed them to sell $100,000 dollars in accessories and increase their tire sales from $1million in 2009 to $3 million this year.  Carl’s competitive nature caused him to develop business practices like preloading 50 display vehicles from the Insignia Accessories Catalog and hosting "one-price sales" on the last Saturday of each quarter,

“We’ll sell 130 cars on that day” versus 50 on a typical Saturday, Moyer says. “It’s an organized zoo.” To learn more about Carl and how he uses accessory sales and other practices to leave his competitors in the dust, follow the link to autonews.com   for the article and watch the video.