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Chances are, you've never made it inside the GM Heritage Center. It's not open to the public. This video gives us a sneak peek into some of the historic, ground breaking, and latest technology enabled vehicles you can find inside. The center serves as a showcase for the GM product line.  As stated by the GM Center, “It celebrates the past, present and path to the future of GM.” The video discusses everything from the first Cadillac in 1903, to how the 409 inspired the Beach Boys. The GM Heritage Center's website has lots of information including original promotional videos. An Insignia favorite features a very unique Chevrolet hood accessory!

Dealership sales people are some of the most creative people with the best relationship building skills. They convince people they just met to part with thousands of their hard earned dollars in exchange for transportation. A vehicle is the second most expensive thing most people will buy. Why do some dealers trust that their sales staff can sell a person a car, but don't believe they can show their customer the benefit of personalization to fit their lifestyle?

When Carl Moyer of Karl Chevrolet decided to take on the tire store across the street, he and his team planned for success. But, they could have never predicted they would have made GM history by being the first dealership to sell $ 1 million dollars worth of tires in one year. Their success continued in the following years as they increased their tire sales from $1 million in 2009 to $3 million in 2011.  Not only does Karl Chevrolet present their customers with tire options, but they also offer tire and wheel accessories.  The dealership displays about 50 ready-to-sell accessorized vehicles and uses Insignia’s accessories system for selling accessories. 

Selling automotive parts and accessories on Facebook is a lot easier than you may think.

There are several tools and resources that can allow you to transform your company's Facebook page into an online selling machine. Here are a couple of resources that you’ll want to consider.

If you are in a dealership that has an accessories profit center, you already understand the revenue potential. Consumers are constantly looking for ways to personalize everything from electronics like iPads to automobiles. As a result, aftermarket is a billion dollar industry that continues to grow.
New products are popping up everywhere. It’s exciting for the dealership because it means more revenue opportunities. It can also be overwhelming to know how to present them. Here are the 5 most popular aftermarket accessories and word tracks to help you sell!

Did you know that Insignia’s technology used to sell accessories in dealerships works on iPad and tablet technologies? As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories sales tools on multiple platforms.

Insignia understands current technology as well as how dealerships sell automotive accessories. Through the iPad and tablet, your sales team is provided with the management of automotive accessories sales allowing them to sell accessories online without sitting down at a desktop computer. Check out this quick video to see how Insignia's technology provides easy automotive accessories sales on the iPad!

Batman. We have been fascinated with him for over 70 years, yet this superhero has not one super power. What's the appeal? Maybe our adoration is deeply rooted in our primal nature as man to love our machines. Batman takes vehicle personalization to the next level. It’s hard to think of any man more closely linked to his wonderful machine than Batman to the Batmobile. The Batmobile is the pinnacle of an accessorized vehicle; an extension of Batman himself. Without the famed Batmobile, Batman wouldn't be the super hero we know and love. 

Insignia Group would like to congratulate the #1 accessories sales dealership, Toyota of Braintree. Toyota of Braintree had the largest one-year in-store sales volume of accessories on new cars using Insignia's technology and process. They sold more than $2.1 million in vehicle accessories.

Apple stores are one of the most successful retail stores in the world. According to The Mac Observer, one of their largest growing product segments is accessories. iPad owners average spending $150+ on accessories. Technology experts believe that if others want to compete, they'll have to partner with an accessories maker.

What do the decisions over the Fiscal Cliff Mean for Automotive Dealerships?

Car sales for 2012 ended at a high point.  Car makers are whistling in the wind a total of 14.5 million in sales. That’s 13 percent better than 2011, the best in five years. Perhaps better employment conditions and the average car on the road being more than 11 years old created the perfect storm for auto dealers’ sales to ride on the cloud nine of sales.