What is your vehicle accessory sales potential in 2013?

I recently came across an article (below) suggesting that dealerships have beaten the F&I horse to death. When you look at alternate methods to increase profit margins, vehicle personalization ought to be at the top of your list. Just consider the  “make it my own”, “a la carte” world we live in.

According to SEMA, the specialty equipment market is a $30 billion market of which dealerships only capture about 3.9% of.  Using Insignia's proven process, one of our dealership customer exceeded $2.1 million in vehicle accessory sales last year. I know your first thought is “well, how many cars did they sell?” You'll have to take a look at the average number of cars you're dealership is selling to get an idea of what kind of personalization profits you could be raking in.

To help you estimate your vehicle accessory sales potential for your dealership Insignia Group has created an accessory revenue calculator. This calculator was generated based on industry statistics, our own customer’s average PNVR (Keep checking the blog for “PNVR Explained!”) and experiences.

Click here to download the Accessory Revenue Calculator!

For more information on how to create a seamless personalization process within your dealership, contact Insignia today!