Dealership Strategy Blog | Auto Accessory Sales | Insignia Group

Sell What You Can See; Don't See What You Can Sell

Posted by Whitney Williams on Jul 21, 2016 8:33:55 AM

Recent articles in The Automotive News (AN) address an age-old topic no dealer principal can ignore--lot rot, or, the costly practice of maintaining a large inventory in hopes of grabbing a buyer’s attention. Mega corporations such as GM and BMW have tried to transition buyers to the build-to-order model, without success.

AN news writer Larry Vellequette identifies the “legendary impatience of American car buyers”

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Topics: Increase Profits, Vehicle Personalization

Glitter and Lightsabers: The Missed Market

Posted by Whitney Williams on Jun 23, 2016 4:45:00 PM

Buying a car. Most likely, the second biggest purchase you’ll make in life. To better understand that statement, think about the first biggest purchase. Consumers that are buying a home spend months, if not years of their time researching and searching for the perfect fit for their life and family. Incredible amounts of money are spent on homes in America. Countless television series is dedicated to home buying, improvement, restoration, and the like. Home furnishing stores are everywhere, making it possible for every room to express an individual’s unique style. Is a car buyer all that different?

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Topics: Customer Retention, Customer Success, Vehicle Personalization, accessories

Diary of a Dragon Slayer: The real world of Vehicle Personalization

Posted by Tanja Krouse on Jun 9, 2016 9:53:33 AM

How many of you are dragon slayers? No, I don’t mean fire-breathing, over-sized-lizard-with-large-talons-and-wings slayers. I’m talking about the legendary, eleven mile, exhilarating, heart-pounding, magnificent stretch of asphalt you may know as the Tail of the Dragon.

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Topics: Subaru, Vehicle Personalization