Best practices: word tracks for hotsellers

Posted by Insignia Group on Aug 5, 2014 8:30:00 AM

Featured Automotive Accessory: Window Tint

As another way to show our commitment to help you increase profit through accessoery sales, Insignia Group provides easy to use word track examples. Some of our customers have experienced as much as 90% penetration using this method. Word tracks can help you verbally transition from the car sell to selling accessories



Window tint has always been a popular option for personalization, and not just for the looks. Tint adds vehicle value protection and promotes the health and comfort of passengers. Below is an example word trackyour sales team can use  to highlite benefits of adding window tint.

 “To protect their interior, many of our customers add window tint.UV rays from the sun can damage your dashboard and leather/cloth interior.  Even the lightest shade of tint can be effective in blocking these harmful rays, and keeping the temperature inside your car cooler. If your window were to be broken for any reason, our metalized tint will prevent the glass from shattering into the vehicle. Shattered glass will remain stuck to the sheets of tint."

Sales process is key


Topics: Sales Best Practices, Word Tracks, Presentation Tools, Increase Profits