Step into the dealership showroom at Luther Brookdale Toyota, and you’ll be swept away with hospitality. Every car buyer will meet one of two personable, professional delivery coordinators. The delivery coordinator will get to know the customer more personally as the buyer enjoys a tour of the facility. The buyer gets familiar with the place to which he or she will return for service for years to come. By the time the customer is familiar with the entire store, he or she will be familiar with the tour guide, too. That comfort and relaxation translates right into the accessory presentation, tucked away in the quiet of the coordinator’s office.
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Topics:
Accessories System,
Sales Best Practices,
Challenge Coin,
Vehicle Personalization,
accessories
Rudy Luther Toyota is building, in every sense of the word. With well over a million dollars in accessory sales last year, its personalization profit center helped justify the expansion of a new service building, which has further increased its in-house installations.
Dedicated in-house installer Andrew Felland has been an accessories technician for fifteen years, and spent the last five of those at Rudy Luther. When the dealership could no longer contain the increasing orders in its service department, management knew Andrew needed his own separate location.
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Topics:
Accessory News,
Vehicle Personalization,
accessory program,
accessories installations
“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive.
As we delivered our first several 2016 Insignia Challenge Coins, a theme emerged: “all in one place.”
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Topics:
Accessory News,
Challenge Coin,
Vehicle Personalization,
accessory program
There is always room for improvement.
That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere.
The Sellers team recognized personalization as a way to get their customers exactly what they want, while simultaneously adding value to the vehicle. Leading their zone, the dealership was content with their vehicle personalization process. That’s when the dealership was chosen to be part of Subaru’s Mid-West Regional pilot program with Insignia.
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Topics:
Increase Profits,
Process Training,
Subaru,
accessory program
Receptionist promoted to accessory manager.
Thirty dollars in increased per new vehicle retail.
Fourth out of ten dealers in a Subaru accessory challenge.
Increased sales in Subaru’s Care Connect program.
These are just the highlights of what’s happening at Brandon Tomes Subaru.
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Topics:
Dealership,
Subaru,
staff
Jeff Belzer's of Lakeville, Minnesota is building an enterprise in its showrooms. The dealership has three showrooms. They sell Chevrolet, Kia and Chrysler, Dodge, Jeep, and Ram. Belzer's has a fully loaded team of accessory sales consultants, car salesmen that support and complement the process, and a fully bloomed operation. Get used to hearing this dealership’s name. Jeff Belzer's was a million dollar club member in 2015, and it is a multi-million jet setter in 2016.
Accessory Sales Manager Creed Medvec, Insignia President David Stringer, and Accessory Sales Manager Cole Hawkins
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Topics:
Dealership,
Challenge Coin,
Jeep,
Dodge,
Chrysler,
Ram,
Jeff Belzer,
Chevrolet,
Kia,
Vehicle Personalization
Sometimes you have to kiss a few frogs before you settle on the prince. Rudy Luther Toyota, of Golden Valley, MN, can attest to the difference in trying other accessory selling systems in comparison to the Insignia system. After settling in with Insignia, the dealership found this system fit its style and streamlined communication among departments. When they found their rhythm, the store personnel also found themselves in the million dollar club.
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Topics:
Toyota,
Challenge Coin,
Vehicle Personalization,
accessories
Sometimes headlines write themselves.
That's what happened when we sat down with Sean Kramer, New Car Director at Mountain States Toyota of Denver, CO. Kramer was visiting Insignia's hometown of Charlotte, NC, for Sonic Automotive General Manager Training. (This guy is going places.) He recounted why Mountain States decided to get in big with selling accessories.
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Topics:
Toyota,
Dealership,
Challenge Coin,
Vehicle Personalization
All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars." Smart Motors, in Madison, WI, quickly puts this objection to rest.
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Topics:
Accessory News,
Toyota,
Challenge Coin
Often, prospective dealerships will ask us to provide a reference so they can get an unbiased opinion of our services. We take pride in referring top dealerships who use our system and processes with great success. Look no further than Toyota of Braintree in Braintree, MA who will surpass $10M in vehicle personalization sales using Insignia in 2016.
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Topics:
Challenge Coin