Dealership Success Stories

Gillman Subaru Southwest Success Story: One Man Show

Posted by Insignia Group on Mar 29, 2022 4:28:14 PM

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!

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Topics: Accessories System, Questions, Customer Success, Dealership, creative

Sax Motor Co. Dealership Accessory Sales Success

Posted by Insignia Group on Jan 12, 2022 2:13:32 PM

Sax Motor Co., a Chevrolet Dealer in Dickinson, North Dakota, hit more than $136,000 in accessory sales since they began using the Insignia Group Accessory Sales System, only two months ago. Despite the inventory and chip shortages, Sax Motor Co. has flourished in accessory sales. 

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Topics: Accessories System, Customer Success, Accessories sales, increase sales

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

Posted by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first.

John continued to show GSM, Anthony Pellitier, the proven methods of presenting accessories at the point of sale, and eventually won his business. Beginning in April of this year, John and Anthony pursued adding gross profit to the front of the house together.

 

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Topics: Accessories System, Showroom, staff, sales, Best Practice, Accessories sales, Land Rover, Jaguar, increase sales, we-owe, Gross profit, profit, retailer, consulting, cash

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation

Fred Anderson Toyota Raises The Bar In Dealership Success

Posted by Whitney Williams on Jun 13, 2019 10:30:00 AM

*Updated on 2/8/2021 to include

Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!

Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.

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Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer

New Guided Client Selling Like A Veteran

Posted by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided

5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

Posted by Whitney Williams on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who would lead his people to automotive greatness with diligence and commitment.

This prophecy was (obviously) fulfilled in Bryan Scarpellini, General Manager, at Hyannis Toyota in Hyannis, Massachusetts. (Disclaimer: There is potential that a portion of this history lesson was fabricated.)

Working together with Insignia Vehicle Personalization Expert, Jason Ludwig, Hyannis Toyota quickly absorbed the passion for pizzazz and all things personalization were born.

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Topics: Accessories System, Word Tracks, Presentation Tools, Improve CSI, Reducing Turnover, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, Best Practice, success, drive, relationships, Accessories sales, Hyannis Toyota, tips

Hurlbert Toyota: Success in the making

Posted by Whitney Williams on Jun 27, 2018 11:00:00 AM

Could creating a highly profitable accessory program in your store be as simple as following best practice tips?

Well, yes.

Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In fact, this is only the beginning. Maybe you’re the type of person who likes bullet points or a handout; someone who thrives on a plan. This story is for you. Take your copy of Insignia’s best practice tips, and follow along step by step as the magic unfolds.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Presentation Tools, Improve CSI, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, accessory program, customers, Best Practice, Hurlbert Toyota, success

JLR Nashville Launches First “SVO” Department

Posted by Whitney Williams on Nov 14, 2017 1:00:00 PM

Just a few months back, Insignia launched Jaguar Land Rover-branded virtual configurators to take JLR’s vehicle personalization market to the next level. Brenda Fevrier,Vehicle Accessories Sales and Marketing Senior Specialist at Jaguar Land Rover predicted “this innovative system will make average stores great, and excellent stores outstanding at satisfying the needs of their customers first.”

Luxury brand dealers know the art of the customer experience well and recognize perfection as a moving target. That’s why JLR took digital personalization in the showroom and turned it into so much more.

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Topics: Accessories System, Accessory News, Increase Profits, Dealership, accessories, Showroom, staff, sales team, Educate, JLR

Adventure Subaru is ALL IN; sales assoc. takes home $2k in just two months

Posted by Whitney Williams on Sep 21, 2017 12:38:16 PM

The famous marketing adage that quips “a good product will sell itself” holds a lot of weight in the vehicle personalization realm. Automotive accessories are a multi-billion dollar industry; any step in this giant’s direction will yield a few bucks.

When Adventure Subaru in Fayetteville, Arkansas, reviewed profitability on their accessory program, they saw that it was good. Without much concerted effort, General Manager Tim Hurd reported the dealership “stumbled over $20,000 in accessories each month.” Approaching Insignia Vehicle Personalization Expert, Kurt Daughtery with this finding, Hurd challenged Kurt with using the Insignia system to double monthly accessory profit. Kurt’s reply? “No pressure!”

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Topics: Accessories System, Presentation Tools, Increase Profits, Dealership, Subaru, staff, Educate