Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.
Dealership Success Stories
Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation
Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.
Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided
Topics: Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Vehicle Personalization, accessories, sales team, brand loyalty, accessories installations, customers, drive, relationships, tips, creative, YouTube, fred anderson toyota, salesman, building
Could creating a highly profitable accessory program in your store be as simple as following best practice tips?
Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In fact, this is only the beginning. Maybe you’re the type of person who likes bullet points or a handout; someone who thrives on a plan. This story is for you. Take your copy of Insignia’s best practice tips, and follow along step by step as the magic unfolds.
Topics: Accessories System, Sales Best Practices, Customer Retention, Presentation Tools, Improve CSI, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, accessory program, customers, Best Practice, Hurlbert Toyota, success
In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills fastened with rubber bands.
Though the likelihood of fabrication in that description is high, Newark Toyota World’s Ken Steen is news you don’t want to miss. Ken is leading his dealership in total gross per unit already this year, which is really no surprise at all.
Images from www.newarktoyotaworld.com
No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all.
There’s change in the air, and it’s been a long time coming. As the industry embraces the “customer experience over everything” approach, it’s increasingly evident the transformation has to come from within.
If dealerships want their sales staff to create a “sit down and stay a while” atmosphere for their customers, we’ve got to hire and nurture a sales staff that will sit down and stay a while too.