News and PR

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation

New Guided Client Selling Like A Veteran

Posted by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided

Fred Anderson Toyota Attracting Customers Nationwide

Posted by Whitney Williams on May 7, 2019 12:30:00 PM
*updated 1/10/2022
What do Motor Trend channel, Jay Leno’s garage, and Toyota Jeff have in common? They’re all successful YouTubers.
 
Don’t know Toyota Jeff? Looking him up may change your automotive career and leave you with a few tidbits that sprung this Carolina salesman’s following to 107,000 loyal subscribers. We caught up with Jeff to see what’s building his brand and attracting Toyota enthusiasts from all over the country (hint: it has to do with good car dealership humor). 
 
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Topics: Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Vehicle Personalization, accessories, sales team, brand loyalty, accessories installations, customers, drive, relationships, tips, creative, YouTube, fred anderson toyota, salesman, building

Hurlbert Toyota: Success in the making

Posted by Whitney Williams on Jun 27, 2018 11:00:00 AM

Could creating a highly profitable accessory program in your store be as simple as following best practice tips?

Well, yes.

Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In fact, this is only the beginning. Maybe you’re the type of person who likes bullet points or a handout; someone who thrives on a plan. This story is for you. Take your copy of Insignia’s best practice tips, and follow along step by step as the magic unfolds.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Presentation Tools, Improve CSI, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, accessory program, customers, Best Practice, Hurlbert Toyota, success

Newark Toyota World: Salesmen pockets extra $10k by personalizing the process

Posted by Whitney Williams on Apr 24, 2018 1:00:00 PM

In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills fastened with rubber bands.

Though the likelihood of fabrication in that description is high, Newark Toyota World’s Ken Steen is news you don’t want to miss. Ken is leading his dealership in total gross per unit already this year, which is really no surprise at all.

Images from www.newarktoyotaworld.com

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Topics: Sales Best Practices, Customer Retention, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, sales team, Educate

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

Posted by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all.

There’s change in the air, and it’s been a long time coming. As the industry embraces the “customer experience over everything” approach, it’s increasingly evident the transformation has to come from within.

If dealerships want their sales staff to create a “sit down and stay a while” atmosphere for their customers, we’ve got to hire and nurture a sales staff that will sit down and stay a while too.

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Topics: Accessories System, Customer Retention, Improve CSI, Marketing, Customer Success, Dealership, Showroom, staff, sales team, sales, Educate